The Art Of Customer Retention By Using Win-Back Emails

You probably have some – if not plenty – experience with email marketing. Then, you know the frustration of unopened emails and inactive customers.  This podcast is about Tim Watson from Zettasphere that is an email marketing specialist with many years of experience. Emil Kristensen has interviewed with Tim Watson who has explained to him the principles behind win-back emails – the technique that’ll get your customers back and improve your opening rate!