Business: Customizing Your Brand Protection Solution to Fit Your Product

As a follow up to our discussion on Brand Protection with Michael Welch of Avery Dennison, we talk here with GBS' Mike Vitale and John Lane, Brand Protection experts in our PrinTech division. Both are seasoned professionals in the industry, with nearly 40 years of combined experience. Listen as Mike and John discuss the types of Brand Protection solutions available today, the components and customizability of these solutions and how they can be authenticated by end users.