Technology: Intelligent Labeling and Its Impact on Consumer Behavior (Part 1)

Intelligent or "Smart" Labels are transforming the way goods and services are bought and sold in the marketplace. Listen here as Jay Wittmann, Product Manager for Intelligent Labels for Avery Dennison, and Mike Vitale, Vice President of Sales for GBS Print Technologies, discuss the components and types of smart labels, the benefits of using them for both sellers and buyers, and how these technologies will continue to shape consumer behavior for years to come.