Episode 2 - How to find your tribe with Amy Collins, founder of Pinhead

At the award-winning Centre for Entrepreneurship, we support Liverpool John Moores University students & graduates to develop their ideas into viable start-up businesses, whether is a freelance consultancy, tech start-up or business set up alongside your studies. One of the biggest challenges when first starting up is knowing who your ideal customer or audience is going to be. Its a vital piece of having a thriving business that takes time & effort. This month's episode aims to help you break down some simple, practical steps to have a tribe of loyal fans. Amy Collins had already started her enamel pin badge creative indie business, Pinhead, as a side hustle before embarking on a Marketing Degree. With well over 11,000 followers her Instagram she certainly knows how to build a tribe. You can follow Amy via Instagram @p.i.n.h.e.a.d https://pinheaduk.com She kindly offered to be interviewed by Anna B. Sexton, Enterprise Training Manager in a makeshift, impromptu recording studio in our offices at Aldham Robarts Library 4th Septemeber 2019. The two events mentioned at the start of the episode are; 9th October 2019  NatWest Pre Accelerator 1/2 day workshop followed by exclusive access to the NatWest digital e-learning platform http://bit.ly/NatwestLJMU091019 22nd October 2019 Digital Skills training with The Extraordinary Club hosted by Bruntwood  http://bit.ly/DigitalSkillsLJMU221019