- 5 months ago
- 0
- 45:14
Under Armour's Attack on Nike | Dropping the Ball | 2
Business Wars
0
Description
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Avatar
GuestNo comments!
The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson ...
- 2
- 9 months ago
39:49
It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analy...
- 2
- 9 months ago
42:28
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small...
- 2
- 5 years ago
31:23
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small...
- 2
- 5 years ago
31:55
Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom...
- 2
- 5 years ago
23:46
oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order...
- 1
- 5 years ago
04:38
With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: ho...
- 0
- 5 years ago
28:40
A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a&n...
- 1
- 5 years ago
23:58
It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars doll...
- 1
- 5 years ago
23:55
