How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.We discuss:How legacy brands create their dog foodThe inspiration behind JinxHer nutrition philosophy for petsSourcing the right manufacturing partners & convincing them to work on JinxApproach to testing if the product tastes goodThe reasons why she raised venture money (most recently a Series B)How she launched onlineWhy Walmart has been a great partner for a premium brandJinx’s market positioning compared to other premium dog food brandsApproach to launching SKUs & new productsHow she thinks about celebrity partnerships & more