How He Went From the Music Industry to VC, Investing in Tech vs. Brands, and When Down Rounds Make Sense with Jon Keidan

n this episode with Jonathan Keidan, founder of Torch Capital, we dive into his journey from talent management in the music industry to early-stage venture capital. Jonathan shares how nurturing emerging artists parallels supporting founders, offering unique insights into spotting potential and overcoming challenges in both fields. He reveals key lessons learned from triumphs and setbacks in building impactful companies.Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.(0:00:00) - Building Companies and Working With Founders(0:10:23) - Investing in Technology vs Inventory Businesses(0:14:48) - Investing in Consumer Brands and Tech(0:29:06) - Founder's Focus on Building Trust(0:38:57) - Funding Strategy and Market Insights(0:51:14) - Navigating Early-Stage Investing StrategiesSubscribe to Our Newsletter:https://www.theconsumervc.com/Subscribe on Spotify:https://open.spotify.com/show/4Hjm74Z...Subscribe on Apple Podcasts:https://podcasts.apple.com/gb/podcast...Follow on Twitter: / mikegelb  Follow on Instagram: / mikegelb  Follow on TikTok: / consumervc