The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Our guest today is George Milton &amp; Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.We discuss:• How did they get into Whole Foods?• How did they also get into Walmart?• How did their approach to retail expansion?• How did they approach branding and positioning for YellowbirdThank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.


Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

Our guest today is George Milton &amp; Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.We discuss:• How did they get into Whole Foods?• How 