Fighting Greenwashing with Climate-Tech Data — Irene Rosique-Conesa

Greenwashing is everywhere — from supermarket shelves to corporate ESG reports. But are eco-claims worth anything without data to back them? Irene Rosique-Conesa, CEO & co-founder, explains how verifiable, data-backed sustainability measurement replaces marketing claims with evidence.

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Why this matters for deep tech: Trustworthy sustainability is a data-and-measurement problem: sensors, methodology, and auditable pipelines. This is the deep-tech infrastructure that makes green claims verifiable.

In this episode, we cover:

• Irene Rosique-Conesa on data-backed sustainability vs greenwashing
• Why eco-claims are worthless without verifiable data
• Turning ESG reporting into auditable evidence
• Measurement methodology as the moat
• Building trust infrastructure for climate claims

Related deep-tech episodes: Climate-Tech SaaS vs Greenwashing · Traceless: Plastic Replacement.

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