30. Harrisonburg's Lineage ⇒ 2020 Virginia Main Street Outstanding Business

Watching Lineage owner Paul Hansbarger work on his signature leather and waxed cotton canvas designs is a key attraction at Agora Downtown Market in Harrisonburg, Shoppers marvel in the details of the totes, weekenders, backpacks, and accessories. Now hear him in conversation with  Harrisonburg Downtown Renaissance Executive Director Andrea Dono on the development of his business and the role of the downtown district in his business model. "Offering a unique experience, a story, and a place where people can really experience something special," says Hansbarger, is just part of the plan.