Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences

On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.