How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time.  Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021. Agency guest: David Lewis, Founder of DemandGen His GTM partner: Jill Rowley, Nearbound Strategist  Companies referenced: DemandGenEloquaMarketo Reveal Listener takeaways:  Why David decided to launch DemandGen as a power partners Why Jill chose to sell against “Smart Starts” internal service packages The partner playbook they created used to succeed How David’s partners lifted his exit Why and how salespeople should bring partners into the deals Why in-house service packages are a bad idea Pre-selling software with partners Why your solutions partners are (or should be) the insurance policy for your largest customers Links:  Reveal.co/ Partnerhub.app/