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  • 3 years ago

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  • 39:28

Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture

"Make Them Famous!" - For better partnerships.
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In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The Stable. Today you will hear:  What were some of the things Nick did immediately after the acquisition. How the up-market shift affected his day-to-day. Change in technology - CRM and internal comm’s. “Synergy deals” for The Stable. What changed in how you deal with new inbound partner requests.  What a “great” inbound request looks like for Nick. How has partner-sourced ____ changed since the acquisition. When attribution becomes tricky.  KPIs you are monitoring pre and post acquisition. Event-specific KPIs. What Accenture thinks of partnerships as a function.  Nick’s main focus for the next 3-6 months. Sponsors: Reveal - A free account mapping solution. ‍Partnerhub® - for finding and managing your partnerships.

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