Staying the preferred vendor for a top digital agency w/ Andzen & Justuno

Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation. Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify… Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno. These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships with those great ecommerce partners. How their partnership came to be - it’s something not enough teams do in practice What tech teams can do to spot more potential partners are in their user-base How JustUno incentivizes CS and Sales teams to get more agency-service partner info from the user while on calls We hear some of Jason’s favorite partnerships routines and incentives What Jason attributes Andzen’s referral frequency success to Where do time, product and scalability play into the equation Jason gives us a few examples of when second-rate products won their partnership How to execute with product-led partnerships strategy The power of co-marketing Jason’s top 5 incentives to start or keep partners And just for fun, Jason rates tech partner incentives (outside of product quality): Co-marketing and co-selling Training and certifications Communication In-region support Getting product team members to get on calls with partners Commissions Resources: Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution. ‍Partnerhub - for finding and managing your partnerships.