Part 1: Advanced Partner Marketing w/ the team at Alyce

Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I’ve asked Nick Bennet, Director of Evangelism & Customer Marketing @ Alyce, and Rob Sale Director Of Partnerships @ Alyce, to help us understand: Marketing / Partnerships alignment. How Rob and Nick run their overlapping projects. Nick’s community and where/how he allows Alyce and Rob access in any way (email, social…). Community-Led Partnerships. Building a community under your partner program. Converting community members to active partners. Tracking / reporting on community KPIs. How those KPIs relate to partnerships. This is part 1 because Nick and Rob are just getting started on some major initiatives that we want to check back on in a few months. Sponsors: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.