Deep-dive into co-selling strategy with Daniel from Quantum Metric and Noemie from Reveal

We work hard to bring you multi-perspective conversations on strategies we know most struggle with. This episode is no exception. I was able to enlist Daniel Lancioni, Partnerships Director (EMEA/APAC) at Quantum Metric, and Noémie Goubin, Head of Partner Success Strategy at Reveal who also led partnerships for AB Tasty, to find out how to get co-selling to work - for tech and agency partners. Intros / background Experience co-selling overview What is account mapping and co-selling to most org's What do Daniel and Noemie say to each key stakeholder when approaching them about co-selling How Daniel suggests tech teams deal with the nuances of approaching digital agency partners to co-sell Who needs to be involved to succeed in a routine co-selling motion with partners The MVP of a co-selling motion with an agency who has never done it What prevents most companies from co-selling Is there ever internal conflict How can a tech company align partnerships with the sales to prevent conflict The numbers of Co-selling - value for Quantum Metric in terms of pipeline And, how valuable is starting to pave the way with co-marketing to warm leads up before you start co-selling Co-selling KPIs and OKRs Recommended process for getting started account mapping with partners We hope you enjoy this discussion! Resources: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.