Top 8 Questions I get asked about Partner Programs and Partner Enablement

This is a new type of episode I believe will be appreciated.  In it, I spend 30 minutes answering the 8 [loaded] questions I get asked the most around channel partner programs and partner enablement: What are the most attractive partner incentives in order? Do commissions matter? Can a poor product still win partnerships over a superior product? Do agencies or tech companies “Need” a partner manager to succeed in creating a partner program? When do we "need" a PRM? What minimum criteria does a partner need to possess to be ready for partner operations? How can I ensure ROI from co-marketing with partners? How can agencies and SaaS effectively co-sell together? I hope you enjoy this. Please give me feedback: alex@partnerprograms.io or:    For tech companies: in the Partner Programs Collective as a post to the news feed.  For Agencies: in the Agency-Partners Collective as a post to the news feed. Resources: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.