Building Successful Implementation Partnerships w/ InsightSquared and Aptitude 8

This is the episode to listen to if you are either a robust tech product interested in building an implementation partner program, or an agency interested in becoming a trusted implementation partner of a top technology company. With us is Ben Turner who runs partnerships for InsightSquared and Connor Jeffers, CEO of Aptitude 8, one of his top Implementation Partners. What it is an “implementation partner”? Qualifying your product to support ‘implementation’ partners? What the agency partner needs to have / be to be a successful implementation partner? What’s needed to ensure success in this unique partnership? What both sides should know about when things break? Operations: Communication… Alignment… contracts... Enablement: documentation, assets, case studies, co-marketing around those ideal case studies… This is the episode to listen to when you want to get a better implementation or expert partner program setup. Suggested partnerships tech: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.