Part 2: How to Successfully Launch your Agency-to-SaaS Partnership, w/ Albert Daily from Cella

Albert Daily is Director, Strategic Solutions & Partnerships at Cella agency. ​​Albert talks in great detail about how important it is to set those expectations up front with potential partners to ensure they are a good fit. There is no need to put pressure on something that might not be a successful partnership so it's important to understand each other’s businesses, goals, and overall mutual fit between your two offerings. “If it's not a give and take then what is the value in our partnership?” Sections: [00:03:03] Intro to Albert / Cella [00:06:48] Why partner with Stensul [00:10:23] Enablement assets provided by Stensul [00:15:05] Co-marketing [00:18:16] Bringing Cella / Stensul  into deals [00:20:53] Generating revenue from partner channels [00:23:53] Their stack Resources: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.