Ironing out "Partnerships" so you can have better internal conversations and board buy-in, w/ the Partnerstack team

The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships. In this episode, we discuss: What are agencies thinking about related to partnerships today. Any litmus tests for if/when you should launch your program. Nomenclature of partnerships and what you should be using. Why conversations about partnerships with the board are completely different than conversations with your team. Bryn’s opinion on bifurcating the role of a partner manager to marketing and sales. A thought exercise and rollout strategy to consider. Timeline and budgeting for an agency-focused program. Enjoy this! Special thank you to our sponsors: PartnerStack- Partner tracking and payouts. Sendoso- The leading sending platform. Reveal (formerly Sharework) - A free account mapping solution.