4. Marketing and Branding Your Business with Shelini and Tobi 'The Book Lady'

Hello and welcome to this weeks episode. Today’s episode is all about marketing & branding your business. We will be hearing from Shelini, an Associate Professor in the School of Bio-sciences who runs her own skincare start up ‘Celan’ and Tobi, the founder of the Book Lady, a book PR agency for Black, Asian and Minority Ethnic authors which help promote their brands and attract new opportunities.