We Didn't Start The Fire with Theo Priestley

I talk with JP Castlin, CEO of Rouser on getting back to the basics of brand strategy, the differences between startup and corporate approaches, relative change vs absolute change, avoiding hindsight bias in marketing and why the martech landscape is so fragmented.


The Fundamentals of Brand Strategy

The Fundamentals of Brand Strategy | CastVibes

Can We Fix Recruitment?

I talk with JP Castlin, CEO of Rouser on getting back to the basics of brand strategy, the differences between startup and corporate approaches, relative change