111 Helen Chang: How to Build Your Entrepreneurial Toolkit with a Book

Helen Chang talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Chang has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs. Here are a few of the topics covered by Rob Oliver and Helen Chang in this episode of the Learning from Smart People Podcast: · How a book fits into an entrepreneur’s “toolbox” · The two things a book creates · Creating an ecosystem of products, based on your book · Helen’s story of how she became a ghostwriter · Overcoming disappointment and the desire to quit · Understanding the power of the book · Using a book as the anchor for your business · The Create My Book System · The book creation process to crystallize a system and create intellectual property · Finding a title that your audience will buy · How your book can create a brand · The opportunities that flow from having a brand · Your book is your “Content Bible” · Utilizing your “What”, your “Why”, and your “How” · Creating a waterfall of income from your book · How your book title can make you stand out · The elephant story and how it created a brand for an insurance agent · Mining your wisdom, knowledge and experience and packaging it · Creating a tribe based on your book · Being authentic is what truly resonates You can find out more about Helen Chang through her website and you can get your free gifts from Helen at the links below: Website: http: //freegiftsfromhelen.com Website:  www.authorbridgemedia.com Twitter:   https: //twitter.com/authorbridge Facebook:  https: //web.facebook.com/AuthorBridgeMedia/    Instagram: https: //www.instagram.com/authorbridgemedia/ Linkedin:  https: //www.linkedin.com/in/helenchangwriter/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/