Fashion Brands in Today's & (Certainly) Tomorrow's Unpredictable Climate with Giorgia

Listen to Giorgia, a.k.a Gio, President of Massimo Bonini New York, share her tips for how fashion brands can be built then survive during and after this crisis. Gio tells me how new brands can compete with established heritage institutions by using their agility to their advantage as well as why she’s optimistic about the future- on condition that the fashion industry takes this opportunity to rethink what wasn’t working in its business model. Tune in to hear Gio's insights on the past, present and the uncertain future of the fashion industry!  Find Giorgia on Instagram @giorgiabonini! Giorgia's song: Juice by Lizzo (as she said, always a vibe!) Follow Smart but Dumb on Instagram for all episode updates!