Marketing Tidbits: There Are No Facts Inside Your Building, Get Out and Talk To Your Customers

Marketing is a three dimensional function. Certainly more than just running ads, handing out flyers or doing cold outbound emails. On this episode I am going to cover one of the core areas of market research - which is customer interviews. Because, before you can do marketing execution, you need to know who the customer is, and then understand how they speak about the problem.