EP45: Humanizing the Sales Process using AI {Shruti of Wingman}

EP45: {Shruti Kapoor, Co-founder & CEO of Wingman} Wingman offers a virtual assistant that assists sales reps close deals faster, guiding the rep with exact information they need in real-time. Shruti Kapoor, an IIM alumn, chats with me about sales and ofcourse Wingman.  We discuss how Wingman is humanizing the sales process, where the sales person can focus on listening rather than being distracted with other aspect of a sales call How the AI tool enables a sales team play offence Enhancing all human conversation with AI might be the way ahead — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — → Don’t forget to subscribe to the Newsletter via stars.substack.com so that you can receive future podcast releases delivered to your inbox! → Full episode of the podcast is available on my YouTube Channel — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Bengaluru HQ'd Wingman was founded by Shruti, Muralidharan and Srikar in 2018. Wingman enables real time assistance to sales folk by telling them what to ask and say to a prospective customer. The tool records, transcribes and analyses calls, and picks out trends on what’s working and what’s not in pitches made by salespersons. Allows managers to set up cue cards to automatically coach the people when they are on the call. A bot will show a cue card if a prospective customer asks a question on how a product is different from a competitor’s. The company is currently targeting B2B clients who sell to the US market. It has on-boarded a few SaaS companies such as Chargebee, Synup and Capital Number. They have raised $2.2 million in the seed round, led by Venture Highway, Speciale Invest and Y Combinator. Shruti & team are hiring and can't see a reason for you not to explore the opportunities in a fast growing startup! Checkout their careers page. Stay Safe & Spread the word! - V @varunvummidi Timeline: 00:00 - Intro 02:35 - What ails sales in India 07:24 - Training for outbound processes 10:20 - Salesman are born not made? 13:00 - Intro to Shruti from moving from Analytics to Sales 16:18 - Feedback loops & importance of Voice of customer for marketing 18:45 - Origin of Wingman & meeting co-founders 21:54 - Graduating from the IIM 25:15 - Intro to Wingman 19:15 - the Wingman Note-taker 32:02 - Evolving playbook ensures the product will not hit a plateau 36:45 - Consulting for SaaS success 38:45 - Making every human conversation better 40:50 - Challenges of building Wingman 44:15 - Monetizing & pricing 49:23 - Traction, growth & hiring