EP08: {Sanna of The Wedding Brigade} building a content business, Zoom & the future of 12m annual weddings in India

EP08: Building a content business, Zoom weddings and the future of the ~ 12 million annual weddings in India; and the commerce around the occasion   We speak with Sanna, CEO of The Wedding Brigade, a platform that has carved a niche for itself by gathering a highly engaged audience and produces high quality content to stay connected and relevant to its customers. Sanna discusses how she looks at content, how it drives commerce, why very few have been able to have the same success as they have.  We also talk about the future of Zoom weddings and what's in store for the massive Indian wedding's market.   ------------- > Don't forget to subscribe to the Podcast and Newsletter Show Notes: 4:30 —  Planning The Wedding Brigade 7:18 —  What’s the Wedding Brigade? 11:40 — Building quality content 17:23 — Evaluating content & it’s impact 19:01 — Evolution of The Wedding Brigade 20:48 — Commerce of weddings 21:33 — Monetizing & event planning 23:51 —  Technology & Weddings 24:16 —  Weddings and Post COVID19 26:31 —  Changing trends in Wedding industry 33:18 —  Wedding budget post Covid 38:36 —  Virtual Weddings 41:18 —  On boarding the investors 46:27 — Looking beyond the creamy layer 53:53 — Changing Branding from Indear to The Wedding Brigade You can find Sanna on Linkedin and on Instagram The Wedding Brigade had raised over $1 million (₹6.9 crore) in a Pre-Series A round of funding led by Japan-based AET fund and Blume Ventures. Do share the episode with friends and family who too could benefit from hearing from Indian startups, founders and their journey.  Are there any founder doing amazing things, do send me a message. Would love to have them on the show. You can find me on the Twitter. Don't forget to leave a 5 star rating on your favourite podcast player and do subscribe if you haven't done so already.