ACE Your TikTok Shop

Laura Geller Beauty has built one of the most recognizable presences on TikTok Shop, reaching the number two makeup brand ranking in both Q4 and Q1 through a strategy that blends creator community, live selling, and a tiered ambassador program. Jamila Hadid, Director of Social Commerce at Laura Geller, shares how the brand has turned TikTok Shop into a full-funnel growth engine without relying on an agency.Jamila breaks down how Laura Geller&#39;s in-house team approaches everything from creator sampling and live programming to limited drops and product virality. She explains how the brand identifies and grows creators from scratch, why the 40+ customer has become their most powerful audience on a Gen Z platform, and how they are now working to bring founder Laura Geller herself more prominently into the TikTok ecosystem to deepen community connection.What You&#39;ll Learn in This Episode:How Laura Geller built a tiered creator ambassador program that grew regular people into top-earning affiliatesWhy limited edition drops and brand collaborations consistently outperform standard product launches on TikTok ShopHow countdown bidding, hourly giveaways, and lowest-price-of-the-season moments are structured into Laura Geller lives to drive conversion and extend viewer watch timeHow the brand is building systems to respond to unexpected viralityHow Laura Geller uses consideration ads alongside GMV Max to build mid-funnel momentum


How Laura Geller Became a Top 2 TikTok Shop Makeup Brand with an In-House Team

TraxNYC has built one of TikTok Shop&#39;s most consistent live auction operations, scaling from $30K GMV in their first streams to regularly hitting over $100K per live, all by mastering countdown bidding and $1 auction starts in the fine jewelry and watch category. In this episode, Mickey Julian Bell, COO at TraxNYC, breaks down how his team turned high-value live selling into a repeatable system, and why the live format is uniquely suited for luxury goods that demand trust, visibility, and a personal buying experience.Mickey explains how TraxNYC&#39;s approach goes well beyond simply going live. From leveraging TikTok analytics to refine product selection, to building rapport with returning customers who drive 34% of orders at an average order value of $3,500, the team has developed a methodology that treats live selling as both a revenue engine and a relationship-building tool. With plans for exclusive live-only pieces and founder-led product reveals on the horizon, TraxNYC is betting that what worked in the early days of e-commerce will play out again with TikTok LIVE.What You&#39;ll Learn in This Episode:Why $1 auction starts consistently outperform higher opening bids for luxury itemsHow TikTok analytics on returning customers and per-product bid data help TraxNYC decide exactly which watches and jewelry to feature each liveWhy fine jewelry and watches require a live-only selling strategyHow building genuine relationships with repeat viewers has turned watchers into word-of-mouth advocatesThe &quot;halo effect&quot; TraxNYC is seeing off-platform


How TraxNYC Hit $100K Per TikTok LIVE Selling Luxury Watches and Jewelry

Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experimental channel into a business-changing revenue driver that also quadrupled their Amazon and website sales simultaneously.JT details the flywheel he built between branded content, affiliate partnerships, and GMV Max ads, and why he believes branded content must come first before any affiliate program can scale. He also explains how Pop Daddy set up a dedicated TikTok Shop packing area to ensure fast fulfillment and high shop scores, and how his agency now brings these same strategies to other food and beverage brands on the platform.What You'll Learn in This Episode:Why switching from single-flavor large bags to a nine-flavor variety pack was the offer change that unlocked Pop Daddy's TikTok growthHow branded content on your own page generates the early sales needed to attract quality affiliate creators, and why affiliates won't promote you without itThe specific content formats that perform best for food brands on TikTok, including founder story videos, street interviews, product-focused clips, and order packing contentWhy TikTok is as much a marketing channel as a sales channel, and how Pop Daddy saw spikes in Amazon, website, and retail sales from their TikTok presenceHow GMV Max ads work, why JT considers them the most brand-friendly ad system of any social platform, and how they amplify content automatically without manual management
