Create Smarter

Everyone loves watching the Olympics! But as video producers, we consume broadcast and video content a little differently than most. Connor, Marisa & Jake discuss what techniques have made the Olympic...

Content creators, influencers, and internet personalities are changing the way that people are consuming content and giving attention to events like the NBA All Star Game. Phil, Marisa & Jake sat down...

Giving Day season is almost upon us! Phil, Colleen and Connor break down the tips and tricks for utilizing the "influencers" in your organization to create and share content to their media channels. L...

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewe...

As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner? That's exactly how 5 Tool Productions has helped the Transportation S...

When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Mari...

Event planning and event production go hand in hand. Sometimes they're treated separately, but they should be thought of as more cohesive elements of an event! Phil, Tyler and Kyle sit down to talk ab...

Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that....

One of the things that everyone talks about coming off the heels of the Super Bowl isn't just the game itself - it's the ads! In this podcast episode, Phil and Tyler dive into some of the trends that ...

In this podcast, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a vid...

The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use b...

Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle...

The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for you...

This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for...

If there's one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day - and we ...

We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have...

Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thou...

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production tea...

Tune in and listen to Connor and Kyle discuss a recent project they worked on down in Kansas City! 5 Tool was able to work with the folks at the Broker-Carrier Summit to put on a great conference with...

On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and soundi...

A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your e...

Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually YouTube. But why? Phil & Tyler dive into the world of content that people stream via ...

The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means fo...

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to ...

Did Snoop Dogg really give up smoke? Spoiler alert: he didn't, it was part of a brand awareness campaign for Solo Stoves... So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the...

In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today's episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways...

In this podcast, Kyle, Jake and Connor discuss, podcasts! It's a podcast all about podcasts and what it takes to get a podcast done and who should look to create one as the year begins. Learn that not...

For the first time ever this year there was an NFL game played on Black Friday. But it wasn't available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler ...

'Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, P...

All hands meetings are a great way to get the entire company together, keep your employees updated or fill them in and show them that you respect them with an engaging meeting. Kyle brings in the foun...

Haven’t heard enough about AI on the internet? Well don’t worry because Tyler, Connor and Jake discuss the ever evolving world of AI and how it affects Video Production as a whole. What are some of th...

This time on the Create Smarter Podcast, Bop or Flop is back with a festive and spooky twist! Join Brooklyn, Marisa and Kyle as they explore the do's and don'ts of holiday based marketing. Marisa even...

Jake joins the create smarter podcast for his first episode where the boys talk about the power of cinematic recaps! It's not just a simple behind the scenes, it is an opportunity to bring the viewer ...

Thinking about hosting an event? Want to give your attendees more than just the basic keynote experience? Why not try breakout rooms! Listen to Tyler and Kyle as they discuss the pros of breakout ro...

It's the that time of year again - time to talk Giving Tuesday! Whether you're putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content th...

When your event comes to an end, you don't want it to stop there! So much work goes into planning your event content, so why not make it live on? Tyler & Phil talk you through how to capture and use ...

In this episode of the Create Smarter podcast, Tyler sat down with our guest Bill Sell from Advisor Communications to talk about how to go beyond the stage and take your event to the next level!...

It's everyone's favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter ...

Ever wonder what you're supposed to be capturing at your event? There's a lot to think about from pre-event, to during the event, and post-event. But no fear! In this episode of the Create Smarter Pod...

There are always photographers at events. But how do you effectively use the content that you shot? How do extend the shelf life of your event? Why not just post a whole album of photos? In this epis...

Have you ever seen a marketing technique, trailer, or ad that truly stuck with you? Or one that was so bad it stood out even more? Well, in this episode of the Create Smarter Podcast, Brooklyn puts Ma...

You have heard us talk about how important the hybrid experience is for those who attend your event online rather than in person. The virtual audience's experience is just as important as the people w...

Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is ...

Is it worth it to go all in and build a studio in your office? Let the boys at 5 Tool help you answer that question! In office studios can be great create assets to help you put out content that looks...

Join David as he interviews special guest Evan Massoud from FredTV about how he produces sports broadcasting through OBS....

Join Tyler and Kyle as they talk about how companies, brands, and organizations can learn from College Sports. Listen to the boys talk about Deion Sanders' new initiative at Colorado, the impact of an...

Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more....

Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled "Tuesdays at Brandeis". Lindsay Roth, Director of Direct Marketing & Participation at Br...

Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episod...

"Everybody and their mothers has heard about AI by now..." says 5 Tool Production's Connor Clougherty. Artificial intelligence has taken tech headlines by storm, so to stay trendy and to nerd out, th...