Creator Empires: Builders in Language Education
Jan van der Aa1
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SubscribersWhat does it take to build one of the most recognized IELTS brands on YouTube, and turn it into a seven-figure business? In this episode, Jan sits down with Chris, who went from being a lawyer in 2008...
- 1
- 5 months ago
56:54
Teacher Stefano has been teaching Italian online for over a decade, and in that time he's built a YouTube channel approaching 300,000 subscribers. But the most interesting part of his story isn...
- 1
- 5 months ago
01:00:26
In this conversation, Jan and Olly discuss the evolution of language education businesses over the past decade, focusing on the transition from blogging to video content and the impact of AI on the in...
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- 5 months ago
51:05
In this episode, Jan shares proven systems and real case studies for growing creator education businesses in 2026. Drawing from his experience building six and seven-figure education businesses and wo...
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- 6 months ago
01:04:04
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transforma...
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- 1 year ago
18:22
There are only 3 ways to grow your creator business:
Get more views (traffic)
1. Turn more viewers into customers (conversion)
2. Get customers to spend more (product/offer)
3. The hard part? Knowing...
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- 1 year ago
21:27
You’re a content creator selling education, but your conversion rates are too low…
Maybe because you have a big following in low-income countries.
Or you’ve just managed to attract lots of freeloader...
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- 1 year ago
09:51
Your creator business is worth nothing…
To most investors, at least.
Because when you leave the business, it goes to zero.
But they’re often great for cash flow.
Creators can invest that cash into pr...
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- 1 year ago
12:19
The most successful creator businesses I’ve seen have one thing in common:
They all have tons of traffic.
Because if you have traffic and trust, you can sell almost anything — even with bad marketin...
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- 1 year ago
15:23
His business never grew exponentially.
He never built any marketing funnels.
But guess what?
Out of 20 language businesses in the room, HIS business was the biggest.
How?
- He was one of the firs...
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- 1 year ago
08:16
‘’I want to scale, but I don’t have enough time’’
I have to write newsletters, post on six platforms, redesign my website, move to another CRM system, and launch a new $5-per-month membership.
- And...
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- 1 year ago
10:01
Here’s how to promote the same product to your audience every month - without exhausting your audience.
First, remember: the product and the offer are two different things.
You can sell the same pro...
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- 1 year ago
19:35
The “Double down on what’s working” advice has a major flaw.
It can make you overlook obvious gaps in your business.
Example #1
• Who: A content creator with tons of traffic
• What worked: Creating...
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- 1 year ago
08:14
The power of niche
A ‘Langpreneur’ I know spent $35K on an event ran by a world class entrepreneur that you know from social.
Someone I also look up to.
And yes, loved the event.
They studied his ...
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- 1 year ago
06:09
Check out our course monetization checklist with the 48 tips I mentioned in this episode:
shorturl.at/lLZ12
Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/
Want ...
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- 3 years ago
59:49
People have been asking me what’s going on with the podcast so here’s an update on what has been going on behind the scenes.
Learn more about our Inner Circle and Mastermind events: https://creators...
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- 3 years ago
16:56
If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page.
More info about Nick Poninski:
ht...
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- 3 years ago
48:07
- Do more promos!
- Do more deadline extensions!
- Make your purchase buttons bigger!
Watch out for this kind of advice.
- More promos may bring in more money now, but they will become less powerful...
- 1
- 3 years ago
16:03
''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platfor...
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- 3 years ago
08:53
Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, b...
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- 3 years ago
51:23
I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that do...
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- 3 years ago
27:15
Today we're talking to Allen Mathews from Classical Guitar Shed.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our Yo...
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- 3 years ago
51:23
In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco.
For more interviews and to learn more about how we can help you with your business:
https://creatorsma...
- 1
- 3 years ago
27:03
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business-building tips:
ht...
- 1
- 3 years ago
11:03
The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships?
In this episode, ...
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- 4 years ago
32:07
If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses.
That's because people don't follow you because they want t...
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- 4 years ago
18:10
Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally.
Collect to Husey...
- 1
- 4 years ago
01:07:28
Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is.
Subscribe to our YouTube channel and d...
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- 4 years ago
53:24
Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.
...
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- 4 years ago
21:52
Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She’s a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina an...
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- 4 years ago
56:02
Last week I sold my 'creator business' LanguageBoost and earlier this year I also sold my share in a translation agency that I started about ten years ago. Both exits were very humble and didn't make ...
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- 4 years ago
27:35
According to multilingual storyteller, Netflix show host, and YouTube Jo Franco, creators should try to build a career that is aligned with their values, rather than pursuing money and fame.
Topics w...
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- 4 years ago
56:10
In this episode, we talk about whether it's worth it for YouTube creators to publish courses on course platforms like NasAcademy, Monthly, Skillshare or Udemy.
For more interviews and to learn more a...
- 1
- 4 years ago
14:45
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
ht...
- 1
- 4 years ago
14:36
Takeaways from this episode:
– One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money....
- 1
- 4 years ago
12:14
In this episode, we're talking to Vanessa from the 4 million subscriber YouTube channel 'Speak English with Vanessa'.
Vanessa and I have been working together for quite a while now and in this episod...
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- 4 years ago
45:25
Takeaways from this episode:
- Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing.
- Split testing can be incredibly har...
- 1
- 4 years ago
11:19
Takeaways from this episode with Olly:
If you don’t have a welcome sequence set up, you’re leaving a lot of money on the table. The first email sequence should last between 7 and 30 days. Give people...
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- 4 years ago
13:24
Events mentioned in this episode:
- NasSummit: https://nassummit.com/
- VidSummit: https://vidsummit.com/
For more interviews and to learn more about how we can help you with your business:
https://c...
- 1
- 4 years ago
18:18
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
ht...
- 1
- 4 years ago
15:43
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
...
- 1
- 4 years ago
37:28
The key to growing your Creator Business faster is by making better decisions about which tasks to work on, and which ones not.
Here's how you can do that:
1. Be clear about your goals
2. Identify y...
- 1
- 4 years ago
18:37
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
ht...
- 1
- 4 years ago
13:01
Here's an overview of all the events that I mentioned in his episode:
VidCon
Sao Paulo - May 2022
Los Angeles - June 2022
Abu Dhabi- Dec 2022?
Singapore - Dec 2022
London - not sure when
''VidCon is...
- 1
- 4 years ago
12:23
Listening to podcasts, taking online courses and even working with a coach can harm your business. It's all about getting the right help, at the right time. But how? In this episode, we're giving you ...
- 1
- 4 years ago
25:30
In this interview we talk about the three ways to grow your course business relatively quickly:
1. Increase the revenue per sale:
- Add order bump
- Add upsell
- Increase prices
2. Sell more to you...
- 1
- 4 years ago
50:39
Today we're talking to Sam Kary from the YouTube channel New EdTech Classroom about things we can do to make online courses more engaging.
For more interviews and to learn more about how we can help ...
- 1
- 4 years ago
35:22
In this New Year Special, I'm going to share with to 22 ideas to grow your business in 2022.
Learn more about how we can help you with your business and sign up for our newsletter
https://creatorsma...
- 1
- 4 years ago
59:17
Becoming a great storyteller will make you a better content creator, marketer, and potentially even a better friend or partner. In this interview, Niklas shares his best insights on how we can become ...
- 1
- 4 years ago
54:49
Creators usually don't like selling. That's why most of us have difficulties writing long-form sales pages. The thing is that if you're selling digital products for $100 or more and you're not a mains...
- 1
- 4 years ago
16:02
Description
Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.
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