Event Engine Podcast

You've paid thousands for your exhibition stand. You've traveled. You've invested days away from the office. Then 2pm on Day 2 hits, visitor numbers drop, and you're checking your phone wondering...

At the heart of every successful event is a smooth experience for exhibitors, but as many know, the reality often involves nightmarish complexity. Wrestling with forms only to have progress wiped...

Exhibition flooring is big business, and a big sustainability challenge. What happens when exhibition carpet reaches the end of its brief 5-6 day life? In this eye-opening episode, Jennifer Bisho...

What can truly tell you how attendees move through your event space? In this episode, Caroline McGuckian, CEO of Meshh, joins Lee to explore how spatial analytics is revolutionising event measure...

What makes an event truly successful, no matter its size? In this episode, Dean Rees, CEO of Melton Mowbray Town Estate, joins Lee to break down the essential ingredients for event success—whethe...

How can AI transform event management and improve efficiency? Martin Suttill, founder of 54 Solutions, joins Lee to share practical use cases of AI in events, from automation to data handling, an...

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how th...

How do you navigate the complex landscape of event tech solutions? Thomas Schwarzenböck, from Adventics, joins Lee to discuss how event organisers can make better decisions when it comes to selec...

How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration and how his new platf...

How can real-time translation make events more accessible and inclusive? Arkadiy Vershebenyuk, from Palabra AI, joins Lee to discuss how voice-to-voice translation can revolutionise the way we co...

How can we improve the way we measure the impact of events? Dax Callner joins Lee to discuss how better data standards and meaningful metrics can help event organisers prove the value of their wo...

How can event organisers make better use of the data they collect? Chloe Barnes, an experienced event tech professional, joins Lee to discuss how event organisers can gather, interpret, and act o...

How can you build a thriving member-led community in the events industry? Francisco Opazo, founder of Ledby Community, joins Lee to share his journey of creating a B2B community for event profess...

What does it take to build meaningful relationships in the events industry, especially when recruitment is your focus? Mike Frost, founder of ExpoCast, joins Lee to share his journey and approach...

How can event organizers prepare for unexpected crises and manage them effectively? Jill Hawkins from Aniseed PR and Paul Richardson from Vividink share their expertise on crisis management for e...

How can event organizers and suppliers use creative marketing to stand out in the events industry? Cat, founder of Electric Cat Productions, joins Lee to share how her marketing agency helps even...

How can communities and virtual events create meaningful engagement in the post-pandemic world? Baris, founder of Precision Communities, joins Lee and Adam Parry to discuss the role of virtual an...

Do you know what to do with all that content after your event ends? Bogdan Maran from Visual Hive shares why event organizers need to rethink how they manage and curate their valuable event foota...

What would it take to achieve a completely net zero event? Is that even possible amidst the flights, builds and waste streams inherent to large conferences and expos? I brought those questions to...

Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're...

Event Tech Live has grown from niche website to global industry phenom in just over a decade. So how’d they do it? This week I talk with Adam Parry. He pulls back the curtain on Event Tech Liv...

Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity...

As event organisers, finding partners we can trust is crucial yet daunting. Between flashy marketing and empty promises, how can we cut through the noise to assess what solutions will truly suppo...

What if trying to build an engaged, year-round event community was actually detrimental to your event's success? Event organisers are aften advised to create 365 communities around their events,...

Would building a year-round community around your event allow you to offer more value? In this episode, I interview Neil Thompson from Delegate Wranglers. He shares his journey growing a Facebook...

How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS ha...

Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s Felicia Asiedu. Discover str...

Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marke...

Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once!...

Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets?...

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is join...

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only g...

Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is ...

Choosing between in-person or virtual events? Explore key advantages of both formats in this episode to make an informed decision that aligns with your goals, engages your audience, and fits your...

As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values....

Tired of technical glitches and frustrated attendees during your virtual events? Look no further! In this episode we're revealing the secret sauce to hosting successful digital events that keep p...

Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by D...

Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of...

When you're starting out as a freelancer, things can be tough. You haven't got any clients yet, you probably also have no prior work to show to prospective customers, at least no professional prior wo...

Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something th...

Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the...

To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. Fo...

The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate...

The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event ...

The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings h...

We are in unprecedented times. Event organisers around the world face the choice of cancelling, postponing or going virtual. We believe the world needs events, so we have taken ours virtual in 20...

Since launching my conference, some members of my global community have asked if we will offer a live stream of the event, and so we already had an offsite engagement strategy in place for this y...

Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event? In this episode I will share some s...

Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content a...

There are so many moving parts to an event and it is easy to lose track of potential sponsors, exhibitors, partners and attendees. How can you ensure you and your team manage leads well to ensure...