Inside the Funnel

Cold outreach is changing faster than ever. Frank Sondors, founder and CEO of Salesforge, is one of the few actually engineering that change.In just 12 months, Frank’s team scaled to $3M ARR by building a network of connected products (“forges”) designed to reimagine how sales teams run outbound, from infrastructure to AI SDRs.In our insightful conversation, Frank reveals:- Why the “one giant product” model (like Apollo) doesn’t scale anymore.- The secret to their software compound model, an ecosystem of specialized “forges” that integrate seamlessly.- How to build programmatic expansion directly inside your product, increasing revenue without more reps.- What cold email strategies are officially dead in 2025 (and what’s actually working)- Why lowercase subject lines, 2-email sequences, and quarterly re-engagement outperform the old outbound playbook.- How the next generation of AI agents are changing the SDR role forever.Connect with Frank Sondors &amp; Salesforge:- Website: https://www.salesforge.ai/- LinkedIn: https://uk.linkedin.com/in/franksondorsConnect with Antonio Cerneli:- LinkedIn: https://www.linkedin.com/in/antoniocerneli/ - Website: https://www.peakflow.agency/


Ep.3: Cold Email Is Dead (Unless You Do This) | Frank Sondors, Salesforge

Hosted by Antonio Cerneli (Founder of Peakflow), we explore how B2B companies approach sales and marketing in 2025 and beyond!

We sit down with sales experts, marketers, founders, and operators who are rethinking the playbook — and building systems around how buyers actually want to buy. No recycled frameworks. No "10x hacks."

Just honest conversations about:
 - Aligning sales and marketing
 - Building content that moves pipeline
 - Activating audiences, not just chasing leads
 - And navigating the shift toward a Buyer-Led world

Hosted by Antonio Cerneli (Founder of Peakflow), we explore how B2B companies approach sales and marketing in 2025 and beyond!

We sit down with 