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Intercom on Customer Engagement

© Intercom
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    Chapter 8: How to craft your messaging schedule
    As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your c...
    • 1
    • 8 years ago
    08:22
    Chapter 7: The right time to send a message
    It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer.See P...
    • 1
    • 8 years ago
    09:02
    Chapter 6: The right way to send a message
    There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to ev...
    • 1
    • 8 years ago
    09:24
    Chapter 5: What messages should you be sending?
    From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with customers. We’ve used these messages to help grow and sca...
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    • 8 years ago
    08:43
    Chapter 4: The anatomy of a message
    When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line, clear paragraphs and an obvious call to action. I...
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    • 8 years ago
    07:49
    Chapter 3: What makes an effective message?
    Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics...
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    • 8 years ago
    08:22
    Chapter 2: How to match messages to behavior
    In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your...
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    • 8 years ago
    04:49
    Chapter 1: Identifying the right people
    Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your ...
    • 1
    • 8 years ago
    09:44
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