Marketing Case Bootcamp

Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode un...

Google held Marketing Live 2026, and under the product news there was a single through-line: the parts of a marketer's job that used to be done by hand — writing the ad, picking the keyword, building ...

The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named resul...

In Q2 2020, Brian Chesky walked into a room of Airbnb marketing leaders and told them to turn off paid marketing — not pause, turn off. Total marketing spend dropped from $1.62B in 2019 to $545M in 20...

Google's AI Max moved out of beta on April 15, 2026, which starts the countdown to the September forced migration off Dynamic Search Ads. This episode unpacks what intent-based auctions actually chang...

This episode unpacks Sam's Club MAP's new Rest-of-Market (ROM) analysis — a retail media incrementality study that actually names its control group, uses a deterministic identity layer (logg...

This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid Social evolving into a primary search engine, and th...

In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one core lesson that connects them all: Marketing is fun...

Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on th...

Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchp...

Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practi...

This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We...

This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career...

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month,...

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into b...

Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance g...

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries...

What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:​Where’s the pie and how big is your slice? (TAM/SAM/SOM)​Who ca...