Middle Earth - China’s cultural industry podcast
© 2026 © 2023 Middle Earth - China’s cultural industry podcast4
Average play count382
Played0
SubscribersSend us Fan Mail18 months ago, we released our episode #99 examining how AI was being used in films, documentaries, and advertising. At the time, most of the more compelling AI-driven work was confine...
- 8
- 8 months ago
49:25
Send us Fan MailChina's building boom can now be declared over. Yet what awaits for the 940 million city dwellers living in Chinese cities? Featuring- Éric LE KHANH : architect - LIU Jue (LJ) : ...
- 8
- 10 months ago
49:42
Send us Fan MailAs the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema.Featuring- Cao Liuying : Parallax Films - Sales...
- 8
- 1 year ago
41:13
Send us Fan MailNostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products an...
- 8
- 1 year ago
33:35
Send us Fan MailIn recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the...
- 8
- 1 year ago
32:47
Send us Fan MailIt has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红...
- 8
- 1 year ago
59:44
Send us Fan MailWhen the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决...
- 16
- 1 year ago
52:47
Send us Fan MailHello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dre...
- 1
- 1 year ago
02:03
Send us Fan MailEpisode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room podcast show in order to have a second window of distribution ;) Enjoy !To go further- Middle Earth e...
- 1
- 1 year ago
46:32
Send us Fan MailDespite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience wi...
- 8
- 1 year ago
40:34
Send us Fan MailChina's first AAA game Black Myth: Wukong certainly caught the world's attention for its production value, commercial success, and controversies. How did the creative team pu...
- 8
- 1 year ago
53:28
Send us Fan MailLeaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and where artists can find patreons, we met two creatives that leave in remote artists communities. Leve...
- 8
- 2 years ago
50:23
Send us Fan MailAs any taxi driver in China would tell you, the country is safe on every level. But that must make "true crime" storytellers' lives difficult. Therefore, how can those e...
- 8
- 2 years ago
50:46
Send us Fan MailAfter 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrating Midde Earth – China’s cultural industry Podcast 100th episode! In order to make it big I have s...
- 8
- 2 years ago
53:20
Send us Fan MailAs AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy pat...
- 8
- 2 years ago
51:55
Send us Fan MailBefore Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum. Featuring-...
- 8
- 2 years ago
30:39
Send us Fan MailWith a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion ...
- 8
- 2 years ago
38:44
Send us Fan MailPotentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often ...
- 8
- 2 years ago
48:55
Send us Fan MailStarted as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came...
- 8
- 2 years ago
38:31
Send us Fan MailWith a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese yout...
- 8
- 2 years ago
39:56
Send us Fan MailNew documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became the first blind Asian person to climb the world’s tallest mountain. On this podcast, director Fan...
- 8
- 2 years ago
41:03
Send us Fan MailChina’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a pie...
- 8
- 2 years ago
44:50
Send us Fan MailNot sure if you could stand my broken Chinese, but I started a new show regarding China's latest box office called 票房指南 as a part of an ongoing effort to become a true 网红...The Mi...
- 1
- 2 years ago
36:08
Send us Fan MailIt's not every day that a magazine publishes its 100th issue—but Middle Earth's distributor, The World of Chinese, has reached this important milestone after 17 years of publ...
- 8
- 3 years ago
44:21
Send us Fan MailWomen perform up to 50 percent of the jobs in China's cultural industries, but are they getting equal opportunities and compensation as men? In this episode, guests from the world...
- 8
- 3 years ago
54:44
Send us Fan MailToday I plug in a new show that I'm working on where we interviewed Georges Berne, a true master in the art of lighting design who worked on the Mona Lisa. Today, he reflects on h...
- 8
- 3 years ago
41:18
Send us Fan MailA billion internet users means a lot of followers for some content creators in China. But with ad revenue dropping China’s economy is slowing down, are tips and patrons a viable altern...
- 8
- 3 years ago
46:35
Send us Fan MailCulture is expensive, and China makes no exception to that. Without the support of public and private entities, many artists could not create anything or be overly commercial. After ge...
- 8
- 3 years ago
41:19
Send us Fan MailFor a decade or more, rural Chinese have been setting up online stores in their homes, hoping to make a living through e-commerce rather than factory work or farming. But any easy mone...
- 8
- 3 years ago
40:17
Send us Fan MailAs China becomes more assertive on the global stage with its diplomacy and state media, “patriotic KOLs” have appeared on domestic Chinese social media platforms, influencing the polit...
- 8
- 3 years ago
42:57
Send us Fan MailNFTS are legal to be bought in China, but reselling them is an all other matters. Yet a local scene of buyers and artists keeps growing, while some lost a great amount of money as they...
- 8
- 3 years ago
40:31
Send us Fan MailWhile China struggles to export its cultural abroad, neighbors like Korea and Japan seem immune to this problem. Apart from local regulations in art, what are the issues creators from ...
- 8
- 3 years ago
42:05
Send us Fan MailIn 2021, there were 2 billion visits to China’s outdoor tourism sites, such as nature reserves and natural scenic areas. How is this part of the tourism industry coping with a growing ...
- 8
- 3 years ago
40:11
Send us Fan MailAs the year 2023 starts, we review our top 3 stories from 2022 and make a few predictions for trends in China’s culture industries in 2023. Featuring - Aladin Farré : Founder of Middle...
- 8
- 3 years ago
40:57
Send us Fan MailGreater China is now the biggest art-market in the world, but thousands of galleries in the middle kingdom have closed up, while many artists are struggling to make a living. How are g...
- 8
- 3 years ago
39:04
Send us Fan MailWuxia, martial arts stories about heroes and outlaws, used to be one of the most popular genres of literature in the Chinese-speaking world. After countless novels, films and video gam...
- 8
- 3 years ago
40:04
Send us Fan MailAfter being ostracized for years, motorbike culture is slowly building momentum among Chinese youths. Between 2016 and 2019, the number of bike sales doubled, and since the pandemic es...
- 8
- 3 years ago
39:58
Send us Fan MailWith over 1 billion internet users, China’s online video and music platforms are the place to be for every creator trying to grow their audience. What does it take for international ta...
- 8
- 3 years ago
38:44
Send us Fan MailThanks to its rich history, China’s has plenty of artifacts that are being sold and exposed in museums. And there is a market for it, a huge one, where some pieces can be sold for seve...
- 8
- 3 years ago
38:51
Send us Fan MailAfter being underground for decades, the Chinese rap scene got a sudden boost in 2017 thanks to the reality show The Rap of China on the online streaming platform IQiyi. How has the sc...
- 8
- 4 years ago
40:58
Send us Fan MailC-Dramas have certainly changed over the years as the competitions grew fierce for eyeballs. Why did such changes happen, and what's the future for Chinese TV series industry? Fea...
- 8
- 4 years ago
39:52
Send us Fan MailWith 400 million fans watching over 5000 professional team competing over many games, China’s e-sports industry is one of the most vivid area of China’s cultural industry. How come thi...
- 8
- 4 years ago
42:09
Send us Fan MailChina has become the biggest film’s market in the world after Covid-19, with 82,000 screens, so distributing a movie in Chinese cinemas seems like it would be an easy task. But with do...
- 8
- 4 years ago
40:20
Send us Fan MailMusic festivals have only been around for two decades in China, but have increased exponentially—even leading some to worry about a bubble—until the Covid-19 outbreak. Since then, how ...
- 8
- 4 years ago
50:24
Send us Fan MailChina’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on ...
- 8
- 4 years ago
41:17
Send us Fan MailAs China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, an...
- 8
- 4 years ago
41:03
Send us Fan MailChinese literature is generating an increasing amount of interest overseas. More and more books are getting translated, while Chinese authors are winning international prizes. Yet are ...
- 8
- 4 years ago
49:04
Send us Fan MailIf China has some issues exporting its music & film, did you know that video games often meet success on the international market? What kind of games meet success abroad, what kind...
- 8
- 4 years ago
42:02
Send us Fan MailASCENSION has been nominated for an Academy Award in the feature documentary category. The film is a portrait of China’s industrial supply chain and its different social ladders.It is...
- 1
- 4 years ago
55:03
Send us Fan Mail At the intersection of KOLs and metaverse lies the niche world of “virtual idols”—animated characters created for the purpose of becoming celebrities. Started in Japan in the 1980s, v...
- 8
- 4 years ago
39:45
Description
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Ages
Clean Content
No comments
