Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
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SubscribersYour next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies...
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- 2 years ago
27:52
We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Cr...
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- 2 years ago
41:46
Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode ...
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- 3 years ago
36:01
Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences betwee...
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- 3 years ago
39:28
Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are yo...
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- 3 years ago
36:36
Welcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital a...
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- 3 years ago
33:48
Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolvin...
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- 3 years ago
26:22
In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.It's not about how much to spend or when to spend, but more ...
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- 3 years ago
12:45
In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.We discuss the different lic...
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- 3 years ago
10:43
This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options a...
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- 3 years ago
13:04
There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.First up is BombBomb which al...
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- 5 years ago
14:50
This week the team discuss how different media platforms bring in different amounts of traffic.If you notice one channel is bring in more leads than another, focus on what works best for you then. Rem...
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- 5 years ago
04:40
Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired!The acquisition happened fairly quickly after a few conversations to a...
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- 5 years ago
15:43
This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you...
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- 5 years ago
06:26
Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing?Spending more doesn't always bring better ...
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- 5 years ago
06:11
The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Aut...
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- 5 years ago
08:26
The team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy ...
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- 5 years ago
06:54
In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backl...
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- 5 years ago
07:52
In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin...
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- 5 years ago
06:42
The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through ...
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- 5 years ago
08:04
This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various t...
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- 6 years ago
07:36
This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical...
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- 6 years ago
07:19
This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series w...
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- 6 years ago
08:29
This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll ...
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- 6 years ago
07:34
This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NO...
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- 6 years ago
09:47
In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, ...
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- 6 years ago
18:36
This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective...
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- 6 years ago
08:48
This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes,...
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- 6 years ago
07:09
Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From usi...
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- 6 years ago
07:06
Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resour...
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- 6 years ago
04:46
This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing...
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- 6 years ago
10:22
Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There...
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- 6 years ago
07:55
This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Usef...
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- 6 years ago
09:30
In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how t...
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- 6 years ago
10:01
Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use eff...
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- 6 years ago
08:02
The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers thr...
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- 6 years ago
04:57
In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to ...
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- 6 years ago
05:43
In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion ...
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- 6 years ago
06:20
Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who ...
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- 6 years ago
09:15
In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy a...
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- 6 years ago
06:23
In this episode, Justin and Jason give a bit of background on their journey in digital marketing, why they decided to start this podcast and also what do they today.Hosts:Justin Lester Instagram///Lin...
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- 6 years ago
06:23
In today's episode of Smart Marketing Justin and Jason reveal the secrets to drive predictable and stable lead generation growth. They explain how to protect yourself against unstable Google algo...
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- 7 years ago
06:15
On today's episode of Smart Marketing Justin and Jason provide specific tactics on how you are able to drive traffic and leads in 2019 without having to spend money on marketing channels such as ...
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- 7 years ago
06:21
In episode #001 we talk about a smart way you can easily use something as simple as an out of office automated reply as a way to build better relationships with clients and even generate more leads......
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- 7 years ago
04:35
Description
Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.
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