SmartBug on Tap
[]0
Average play count0
Played0
SubscribersIn staffing, your applicant tracking system (ATS) may feel like both a lifeline and a limitation. It's great at storing resumes and ensuring compliance—but does it actually help you nurture candidates...
- 0
- 11 months ago
18:58
Managing both candidates and clients in one CRM can feel impossible, but it doesn't have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with San...
- 0
- 1 year ago
19:41
In this episode of SmartBug on Tap, I, Alexandra Whitmore, delve into the common pitfalls staffing firms encounter with their CRM strategies. Joined by Casey Pedicord, our Senior Director of Channel S...
- 0
- 1 year ago
39:00
We're diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team's productivity, eliminate repetitive tasks, and streamline o...
- 0
- 1 year ago
37:25
Welcome back to SmartBug on Tap, where we dig into smarter, more scalable HubSpot strategy for marketing, sales, and RevOps teams. In this episode, Casey Peddicord sits down with Sandy Moore, SmartBug...
- 0
- 1 year ago
21:11
AI is changing the content game—but how do writers keep their creativity, voice, and humanity intact? In this episode of SmartBug on Tap, host Julia Bye chats with SmartBug copywriter Rebecca Corgan a...
- 0
- 1 year ago
42:21
Integrating HubSpot with your broader tech stack can either unlock operational gold—or become a chaotic mess. In this episode of SmartBug On Tap, host Casey Peddicord sits down with Justine Verrier, T...
- 0
- 1 year ago
26:33
In this episode of SmartBug on Tap, Tonia Speir dives into the evolving landscape of digital visibility with Mari Boni, an SEO specialist. In "AI Broke the SERP: Here's How Enterprise Teams Can Still ...
- 0
- 1 year ago
37:20
In this episode of SmartBug on Tap, I explore how understanding human behavior can enhance the effectiveness of your HubSpot system. Joined by Sam Saint-Maur, an expert in marketing operations, we dis...
- 0
- 1 year ago
40:23
In this episode of SmartBug on Tap, "From Guesswork to Greatness: Paid Media in the AI Era," we dive into how AI is transforming digital advertising—and what marketers need to know to stay competitive...
- 0
- 1 year ago
36:08
With 10,000 Americans turning 65 every day, the opportunity in AgeTech has never been greater. However, AgeTech and senior living organizations face unique challenges in marketing, sales, and customer...
- 0
- 1 year ago
21:07
Today we're tackling one of the biggest questions B2B companies face: Should you keep both HubSpot and Salesforce connected—or is it time to fully switch? Join Casey Peddicord, Senior Director of Chan...
- 0
- 1 year ago
35:14
Dive into how AgeTech companies can build effective, ROI-driven paid media campaigns—even with a lean marketing budget. SmartBug's Senior Sales Executive, Tonia Speir, sits down with Briana Greer, Dir...
- 0
- 1 year ago
32:10
In this episode of SmartBug on Tap, titled "Setting Up HubSpot for AgeTech Organizations," I delve into the intricacies of configuring HubSpot to meet the unique needs of AgeTech companies. Joined by ...
- 0
- 1 year ago
42:05
Join us as we unpack one of the most common questions new HubSpot users ask: Do you begin with Marketing Hub or Sales Hub? This episode features a tactical discussion between Tonia Speir, Senior Sales...
- 0
- 1 year ago
20:07
Take a deep dive into how private equity firms are streamlining reporting, reducing inefficiencies, and driving portfolio-wide growth using HubSpot. This episode features an insightful conversation be...
- 0
- 1 year ago
34:47
Let's dive deep into how healthcare organizations can leverage HubSpot to modernize their marketing, sales, and service operations while staying compliant with ever-evolving healthcare regulations, in...
- 0
- 1 year ago
36:39
Creating messaging that resonates with older adults, care partners, and influencers is a critical yet often overlooked factor in the success of senior-focused technology. In this episode, SmartBug's P...
- 0
- 1 year ago
33:40
The senior tech industry is rapidly growing, with new innovations designed to improve the lives of older adults, caregivers, and healthcare providers. But how do you successfully market and sell senio...
- 0
- 1 year ago
28:39
On the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you're thinking TikTok is just for teens and gen z-ers, think agai...
- 0
- 4 years ago
11:26
On this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metr...
- 0
- 4 years ago
11:42
On this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organizat...
- 0
- 4 years ago
13:04
On this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!...
- 0
- 4 years ago
12:27
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts...
- 0
- 4 years ago
11:42
On this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent. ...
- 0
- 4 years ago
10:56
On this episode of SmartBug on Tap, Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website. ...
- 0
- 4 years ago
12:21
On this episode of SmartBug on Tap, Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!...
- 0
- 4 years ago
15:43
On this episode of SmartBug on Tap, Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super ...
- 0
- 4 years ago
12:18
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What's the ROI on that campaign? Where did those leads come from? How do you...
- 0
- 4 years ago
13:48
On this episode of SmartBug on Tap, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 re...
- 0
- 4 years ago
10:48
On this episode of SmartBug on Tap, Hannah Shain shares how to run a targeted ABM event model that drives real revenue results. ...
- 0
- 4 years ago
11:28
On this episode of SmartBug on Tap, Hannah Shain shares how to use gift incentives throughout your Buyer's Journey to effectively attract, engage and delight. ...
- 0
- 5 years ago
09:58
On this episode of SmartBug on Tap, Hannah Shain shares how you should rethink your lead nurture strategy for top of funnel leads that are downloading your content. ...
- 0
- 5 years ago
09:47
On this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence. ...
- 0
- 5 years ago
06:56
On this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence. ...
- 0
- 5 years ago
07:08
On this episode of SmartBug on Tap, Jen Spencer shares how to prioritize content reoptimization and generate more revenue from your old blogs and website pages....
- 0
- 5 years ago
06:58
On this episode of SmartBug on Tap, Jen Spencer shares ways to ensure your team members hit their sales goals. ...
- 0
- 5 years ago
09:12
On this episode of SmartBug on Tap, Hannah Shain shares a few things to keep in mind when considering gated versus ungated content. Links Mentioned Building Your Website on HubSpot CMS vs. WordPress ...
- 0
- 5 years ago
08:30
On this episode of SmartBug on Tap, Jen Spencer shares six tips to turn your email newsletter into an effective component of your business's lead-generation efforts....
- 0
- 5 years ago
07:16
On this episode of SmartBug on Tap, Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future ....
- 0
- 5 years ago
09:11
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ...
- 0
- 5 years ago
05:46
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution's third-party software....
- 0
- 5 years ago
05:29
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ult...
- 0
- 5 years ago
06:51
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional ...
- 0
- 5 years ago
11:43
On this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collid...
- 0
- 5 years ago
06:20
On this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals 2. Organizati...
- 0
- 5 years ago
07:53
On this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!...
- 0
- 5 years ago
08:39
On this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project. ...
- 0
- 5 years ago
08:39
On this episode of SmartBug on Tap, Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today. Jen discusses: 1. Next-G...
- 0
- 5 years ago
06:00
On this episode of SmartBug on Tap, Jen Spencer shares four ways to drive operational efficiency with revenue operations. Jen discusses: 1. What Effective Revenue Operations Look Like 2. How to Get St...
- 0
- 5 years ago
08:39
Description
Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success. Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.
Ages
Clean Content
No comments
