Startup Hypeman: The GOAT to Market Show
2025 Startup Hypeman1
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SubscribersWe’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!If you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the...
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- 1 month ago
01:02:22
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that ...
- 0
- 2 months ago
55:26
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special...
- 0
- 3 months ago
01:01:15
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!The 3-letter acronym every startup obsesses with is TAM.But what is your TAM comprised of, and specifically WHO makes...
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- 4 months ago
49:05
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out...
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- 5 months ago
47:28
Part 2 of my conversation with Devin rolls on! After a 2-week break we regroup and picked up as if we never stopped. We found ourselves talking about how we handle managing time, playing the compariso...
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- 8 months ago
50:18
This episode was supposed to be about content creation (because Devin is a master at it — 2x Head of Content at unicorn startups Gong and Clari, 95k+ Linkedin followers, best B2B podcast in the game)....
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- 8 months ago
36:18
Most startups chase the next automation hack. Gabe Lullo built his by betting on people instead. As CEO of Alleyoop and host of the Do Hard Things podcast, he’s helped over 1,600 founders scale by foc...
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- 9 months ago
55:54
S4 BONUS! Creativity & Betting On Yourself - Reed Between The LinesWe've got a special bonus for you this week! It's a re-airing of my appearance as a guest on the Reed Between The Lines podcast w...
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- 10 months ago
01:12:46
What if your startup’s biggest advantage isn’t your code, your speed, or even your traction but your ability to protect what’s yours? In a world where AI can replicate your idea in days, defensibility...
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- 11 months ago
52:36
Most sales advice today is either outdated or outright cringe. Meanwhile AI has made its way into every corner of life and business, and sales is no exception. Leslie Venetz is a rare (and deadly) com...
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- 11 months ago
01:07:26
Did you know some of the most iconic products and ideas in American history came out of the Great Depression? Not in spite of it — but because of it. In a time of scarcity, creativity thrived: Superma...
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- 11 months ago
54:28
Did you know experts at Yale determined with up to 80% accuracy who would win a pitch competition purely based on the sound of their voice? It's not all about what you say, it's about how you say it. ...
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- 1 year ago
54:05
Madhav Bhandari helped take StoryLane from $900K to $8M in just 3 years. His approach? Don’t follow the playbook. Break it. We started this episode planning to talk about using your product to sell yo...
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- 1 year ago
52:07
Tired of pitches that fall flat? Ready to become the ONLY choice instead of just another option? This week on the GTM Show we've got a bonus episode — a replay of my appearance on the Expert Connexion...
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- 1 year ago
12:46
Alisha Elenz went from cashier to prep cook to Executive Chef by 23. She became a two-time James Beard nominee, won Rising Chef of the Year, and cooked her way to Top Chef Season 21. But climbing the ...
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- 1 year ago
47:37
You've heard of Go To Market. But have you heard of Go To CUSTOMER? GTC is going beyond getting the product in customer's hands and being intentional about the program(s) you build around the product ...
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- 1 year ago
01:02:54
If you were a PGA golfer you'd seemingly have the perfect career, right? Get paid to play golf, while playing on the best courses possible. From 5 years old, Soo Ahn worked his whole life to make it o...
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- 1 year ago
59:53
What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have ...
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- 2 years ago
56:32
Planning a fundraise? Then you need to know HOW to get in front of investors.Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a ...
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- 2 years ago
53:50
Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and thei...
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- 2 years ago
55:06
One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linked...
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- 2 years ago
57:41
Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't ...
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- 2 years ago
55:34
What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?You immediately provide value to your target ...
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- 2 years ago
53:08
If you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the product itself.There's a reason why you choose to pay more for a Nike shirt when y...
- 0
- 2 years ago
01:02:21
Everyone wants to have a community.Everyone says they have a community.But just having a Slack or WhatsApp group doesn't actually mean you have community.Community is more about the interactions than ...
- 0
- 2 years ago
01:13:08
What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a repl...
- 0
- 2 years ago
55:25
I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez...
- 0
- 2 years ago
01:01:15
The 3-letter acronym every startup obsesses with is TAM.But what is your TAM comprised of, and specifically WHO makes up your TAM?When you go to market, you may think your target is one group, but the...
- 1
- 2 years ago
49:05
In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out how to spend less, and make more.Jordan Tepper cofounded the cocktail brand Apolog...
- 0
- 2 years ago
47:27
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
01:10:50
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
32:41
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
45:41
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
51:45
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
38:56
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
35:48
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
48:44
We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creativ...
- 0
- 2 years ago
36:52
Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What ...
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- 2 years ago
53:29
You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined.Heck, maybe it was your personal Firefly that joined.You're not alone.In fact, Fireflies.ai has taken not...
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- 2 years ago
42:49
We all know what it feels like to be on the receiving end of really good content.Whether it's a funny meme, an inspiring video, or an insightful whitepaper.Why then, are so many startups *so bad* at C...
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- 2 years ago
56:47
In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making inves...
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- 2 years ago
55:13
Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deuts...
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- 2 years ago
52:52
Going from zero to 1 is a beast.But what comes after 1?And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term succes...
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- 3 years ago
44:36
One of the best feelings as a founder is being so good at pitching your company that people literally throw their money at you on the spot. That's what Christine Izuakor has experienced in her journey...
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- 3 years ago
50:28
Every successful founder and investor will tell you 10 out of 10 times that TEAM matters more than anything else. As you scale, WHO you hire and HOW you hire them is the difference between 3x growth a...
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- 3 years ago
52:55
Need a revenue boost AND a way to promote your company in a meaningful and impactful way? Try public speaking. Jen Allen-Knuth made $77k from speaking gigs in just THREE months and championed her comp...
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- 3 years ago
01:01:46
What if you could have one of Apple's pioneering innovators, or the co-founder of Netflix, or Nike, on your Board of Advisors?Simon Hudson, Founder of Cheeze, has Guy Kawasaki, Marc Randolph, and more...
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- 3 years ago
44:48
Say it with me friends: PRODUCT alone doesn't win! Especially when there's competition, your brand is what will convert prospects into customers into champions, and advocates. There is perhaps no bett...
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- 3 years ago
42:36
Want to get Steve Wozniak to come speak at your event?You don't need a million-dollar speaking budget.Instead, you need a name that will create Pull Attention.What goes into your company and product n...
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- 3 years ago
43:29
Description
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com.
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