Startup Sweden

About setting up in the UAE, the business culture and the merits of networking.
Ulrika Hedlund is the founder of edtech company Storyals. The company provides organizations with a content subscription offering to help them in their transition to a digital workplace on Office 365 through story-based tutorials. Storyals has offices in Sweden, the UAE and the US.


AccessMENA: Ulrika Hedlund

About fundraising, being a venture capitalist, entrepreneurship and the "Joy effect".
Joy Ajlouny is the founder of two startups. She co-founded Fetchr, a Silicon-Valley backed company based in Dubai aimed at solving the no physical address problem in emerging markets.
Prior to Fetchr, Joy founded Bonfaire, an e-commerce discovery platform for luxury footwear and accessories. Bonfaire was acquired in 2013. Joy, on behalf of Fetchr, was on the cover of Forbes Magazine in the Middle East, which named Fetchr&nbsp;#1&nbsp;startup in the region. The company has raised $100 million in funding.


AccessMENA: Joy Ajlouny

Building a long-term relationship without meeting in person, adjusting your pitch and thoughts on investment strategies. If you are raising capital, this episode with Louise Samet at Blossom Capital will be well-invested time.
Born out of the Survival Survey and the needs 667 Swedish startups expressed in it, we hope you will enjoy this Survival Guide. Startup Sweden accelerates promising tech startups, helping them on their journey to enter the global market.


Survival Guide: How to raise private money during corona with Louise Samet

Should you run the marketing campaign you had planned? Should you reach out to journalists and pitch your brand in relation to Covid-19? Should you adapt all your messing? Here to help you along the way are Andreas Wennerstrand, expert at crisis communication from Westander PR and Kristina Hunter, VP of comms from @Voi Scooters.
Born out of the Survival Survey and the needs 667 Swedish startups expressed in it, we hope you will enjoy this Survival Guide. Startup Sweden accelerates promising tech startups, helping them on their journey to enter the global market.
