Supply chains: Smart cars

A short introduction to this album...

1

16 years ago

01:05

Transcript -- Supply chains: Smart cars

Transcript -- A short introduction to this album...

1

16 years ago

00:00

Smart thinking

Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches...

1

16 years ago

06:37

Transcript -- Smart thinking

Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches...

1

16 years ago

00:00

Smartville

How the innovations continue at Smart's factory, and how the brand image is built...

1

16 years ago

08:37

Transcript -- Smartville

Transcript -- How the innovations continue at Smart's factory, and how the brand image is built...

1

16 years ago

00:00

Behind the brand

The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers...

1

16 years ago

11:47

Transcript -- Behind the brand

Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers...

1

16 years ago

00:00

Innovating the aftermarket

The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values...

1

16 years ago

03:15

Transcript -- Innovating the aftermarket

Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values...

1

16 years ago

00:00

Description

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

Supply chains: Smart cars - for iPod/iPhone