The Amplihigher Copywriting & Content Marketing Podcast

To end our first year of the podcast, we're celebrating 31 of the most notable copywriters from past and present. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podc...

Copy drives action, generates results, and establishes your brand identity. Here is why strong copy is necessary to building a strong foundation for your business.  Intro music written and perfor...

So, what, exactly, is the role of a copywriter in marketing? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how t...

Driving traffic to your website is arguably one of the most important aspects of a modern marketing strategy. Here are our tips for generating quality traffic to your business website. Intro music wri...

SMS is where marketing is going. How effective is your SMS copy? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, h...

Once a fringe accessory, video content is crucial in modern marketing. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for ...

Your company's trustworthiness is paramount in brand loyalty. Here are five ways to help nature trust in your business. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On thi...

Four ways to fine-tune your brand identity. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your conte...

You might have heard of long-tail keywords, but do you know why and when to use them? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information ...

Your business social media pages offer unique opportunities for optimization. Here are our tips for making the most out of your profiles. Intro music written and performed by Danny Clay Produced by Er...

In this episode, we answer a listener question. Do you really need headers? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing...

Your product descriptions take the place of an in-store experience. Here are our tips for creating the most impactful product descriptions.  Intro music written and performed by Danny Clay Produc...

Editing is an integral part of the copywriting and content writing process. Here are 7 reasons never to skip hiring an editor. Intro music written and performed by Danny Clay. Produced by Eric Zinkhon...

Do you know how to best write an  effective "cold" email? These tips can help turn your cold emails into leads. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this p...

Ad Copy 101: 5 ways to write compelling ad copy. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your ...

Your website is often the first impression made on your audience. Here's how to make the impression positive, and make it last. Intro music written and performed by Danny Clay Produced by Eric Zinkhon...

You could be inadvertently angering the Google powers-that-be. Here are out tips to stay on Google's good side.  Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this ...

Your call to action is the make or break when it comes to moving your audience to the next phase of the sales funnel. Here are our tips for creating powerful CTAs. Intro music written and performed by...

If you aren't seeing conversions on your landing pages, here are four possible reasons why. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide inform...

Copywriting is the cornerstone of your branding. Are you utilizing you copy in the most powerful way? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we prov...

What does earned media do for your business? How can you achieve earned media? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writ...

Copy is powerful. Influence potential customers to take action through powerful, strategic verbiage. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provi...

For many, meta descriptions are an afterthought. Here are the reasons why you absolutely should be taking advantage of this key tool. Intro music written and performed by Danny Clay Produced by Eric Z...

Although often used interchangeably, copywriting" and content writing serve two very different purposes. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we p...

Content marketing is more than an industry buzzword. Is it worth the effort? (Hint: yes.) Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more information on copywriting a...

Wasting time on ineffective advertising can destroy your brand. Here are 7 ways to beat the "Rule of 7" in advertising. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On thi...

Imagine this scenario: social media is disappearing forever. How would you connect with your audience? Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more information on ...

Keyword variations: what they are, and how to implement them for cohesively search engine optimized content. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, ...

Leads: what's the difference between the different types of leads and how do you know which leads are most likely to convert? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. ...

Can you name what companies these famous taglines belong to? If so, that means their taglines worked.  Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more informatio...

How did a disc-shaped piece of plastic shape an entire generation? What marketers can learn from Richard Knerr, creator of "Frisbee." Intro music written and performed by Danny Clay Produced by Eric Z...

Recent advancements in chatbots have made it so that your website's chatbot is an extension of your branding. Here's how to personalize your chatbot for the best possible user experience. Intro music ...

SMS marketing is arguably one of the most effective modern marketing strategies. Here are four simple yet comprehensive SMS copywriting tips.  Intro music written and performed by Danny Clay Prod...

Diversity your keyword outreach with these tips. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your ...

Used correctly, framing can evoke emotion in your reader.  What is framing, and how do you implement it correctly? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On thi...

Email marketing can get stale -- quickly. Increase your email open rates with these four fail-proof subject line strategies. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. O...

Understanding these demographic variables can help you laser-target your target audience. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide informat...

Nearly every consumer understands what retargeting ads are, but strategically applying principals of Baader-Meinhoff effect can make your retargeting ads more effective. Intro music written and perfor...

Content mapping is paramount in creating a cohesive content marketing strategy. These are our tips for an effective content mapping session. Intro music by Danny Clay Produced by Eric Zinkhon On this ...

The Flesch Reading Ease Score: the secret to readable and high-ranking content.  Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information ...

Turn leads into sales by overcoming these three content marketing challenges. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make...

Why are the most successful copywriters also creative writers? This episode features tips on combining analytical sales language with engaging storytelling.  Intro music by Danny Clay Produced by...

Is your sales pitch falling flat? Avoid using these 9 stale sales phrases. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing ...

The key to content marketing is compelling copy, but what, exactly makes copy compelling? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide informat...

Mobile device users account for staggering numbers of Google searches. Here's how and why you should optimize your content for mobile. Intro music written and performed by Danny Clay Produced by Eric ...

What was once a techie trend has evolved into a search engine marketing necessity. What does the rise of voice search mean for content writers? Intro music written and performed by Danny Clay Produced...

The common cry is that email marketing is dead, but, is there any truth to that? Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to m...

Can a Google search term actually be illegal? Well, yes and no.  Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your co...

Article Anatomy 101: How to structure a high-achieving article or blog post. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make ...

Advertorials are a unique marketing tool designed to be an engaging, appealing, and relatable read without being an overt advertisement. Here's how to write a killer advertorial (that actually sells!)...