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The Art Biz

Alyson B Stanfield, Art Biz Success
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    My Art Business Assessment — Used with Every Client 50% In this solo episode of The Art Biz, host Alyson Stanfield introduces the 3-zone framework she uses with every private client to assess where an...
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    • 5 months ago
    22:18
    In part one of this conversation (episode 247), Stephanie Brown shared how she strategically funded her education and built her early career foundation. Now it's time to talk about what happens next: ...
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    • 9 months ago
    33:42
    Your art doesn't exist in a vacuum. Where and how you show your work shapes how people perceive its value before they even look closely at the piece itself. The venue, the lighting, the labels, the ot...
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    • 10 months ago
    14:38
    You work hard on your art. You want people to discover it. But if you're relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pi...
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    • 1 year ago
    45:16
    Guest: Ruby Lopez Harper, Executive Director of CERF+ In this episode of The Art Biz, Ruby Lopez Harper, executive director for CERF+ (the Craft Emergency Relief Fund) joins host Alyson Stanfield to d...
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    • 1 year ago
    39:33
    As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, espe...
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    • 1 year ago
    14:19
    host: Alyson Stanfield If you've followed my work, you've likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren't just casual suggestions; they are th...
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    • 1 year ago
    20:06
    Every artist's journey is unique—what works for one won't necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape how artists navigate their crea...
    • 2

    • 1 year ago
    01:00:09
    This episode of The Art Biz with host Alyson Stanfield focuses on the power of commitment and taking action toward your goals. Explore how to align your schedule with your values, overcome hesitation,...
    • 2

    • 1 year ago
    21:10
    Host Alyson Stanfield discusses the benefits and strategies of a daily creative practice with Helen Hiebert, who constructs installations, sculptures, films, artists' books, and works in paper using h...
    • 2

    • 1 year ago
    48:41
    Debbie Mueller talks with host Alyson Stanfield about how she has cultivated resilience and bravery as an artist, from finding her community to embracing opportunities that might initially feel intimi...
    • 2

    • 1 year ago
    38:31
    From sketchbook notes and letters, to authoring her own exhibition catalogues and eventually publishing a memoir, to her thoughtful weekly Substack newsletter, The Lifeboat, Samantha Clark reflects on...
    • 2

    • 1 year ago
    50:19
    This episode is for you if you enjoy writing or aspire to do more of it. Host Alyson Stanfield interviews Ann Miller, who has found a powerful way to merge her creative passions with her love for writ...
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    • 1 year ago
    31:45
    Peek inside the elite art world. Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixt...
    • 2

    • 1 year ago
    46:50
    This is a letter I wrote in 2017 to help a concerned father support his introverted artist son. I wanted to help him—and anyone else who wants to help an artist—understand the struggles of artists and...
    • 2

    • 1 year ago
    09:19
    host: Alyson Stanfield Artist and advocate Virginia Broersma talks with me about her efforts to support fellow artists through practical resources. Virginia shares how she founded The Artist's Office ...
    • 2

    • 1 year ago
    43:12
    Host Alyson Stanfield delves into the necessity of creating demand for your artwork in order to achieve a certain level of success. She discusses the balance between ambition and practicality in the a...
    • 2

    • 1 year ago
    18:58
    A deep discussion about the significant impact of the internet on the arts economy and the evolving role of artists in today's market that is ruled by the internet. Host Alyson Stanfield talks with Wi...
    • 2

    • 1 year ago
    46:00
    Host Alyson Stanfield talks with artist Joan Chamberlain, whose creative journey has taken many twists and turns. Joan shares her story, from her early days as a botanical artist and licensed illustra...
    • 2

    • 1 year ago
    42:04
    Host Alyson Stanfield talks with Iris Scott, a talented artist who has had tremendous success on social media. A large portion of the discussion was driven by questions from her dedicated followers. I...
    • 2

    • 1 year ago
    34:11
    host: Alyson Stanfield In this episode of The Art Biz, host Alyson Stanfield talks with Debra about her dynamic journey as an artist and entrepreneur. Debra reflects on her career that spans teaching,...
    • 2

    • 1 year ago
    32:23
    In this episode of The Art Biz, host Alyson Stanfield chats with artist Julie deBoer, founder of Mastrius, a mentorship platform for artists. Julie shares her journey of discovering her unique style w...
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    • 2 years ago
    40:17
    host: Alyson Stanfield In the 200th episode of The Art Biz, host Alyson Stanfield explores the deeper motivations behind artists' desires for more recognition and sales. She emphasizes the importance ...
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    • 2 years ago
    10:42
    In this episode of The Art Biz, host Alyson Stanfield talks with author and artist Alyson Sheldrake. Every month for ten years, Alyson Sheldrake has published Snapshot!, an extensive digital magazine ...
    • 2

    • 2 years ago
    45:09
    Future plans, deadlines, and accountability are a necessary part of your success. Host Alyson Stanfield of Art Biz Success explains how artists can get stuck in cycles of procrastination without a str...
    • 2

    • 2 years ago
    12:15
    host: Alyson Stanfield In order for the art ecosystem to work, many rejections must be handed out. That means to have a successful art business and career, you must learn to deal with rejection. More ...
    • 2

    • 2 years ago
    41:12
    What do we do about all of the art materials that are harming you and the planet? Kelly O'Brien has taken this concern to heart and completely changed how she makes work. She grows and uses biomateria...
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    • 2 years ago
    48:01
    Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists. As he'll...
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    • 2 years ago
    42:07
    Host: Alyson Stanfield If you've ever thought about sharing your artist story on a podcast—or pitching to anyone for publicity—this episode is for you. Join host Alyson Stanfield as she dives into the...
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    • 2 years ago
    14:30
    It's possible to make more money and find a little more peace of mind by making a few tweaks in how you approach your art business. In this episode of The Art Biz, host Alyson Stanfield talks with Mon...
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    • 2 years ago
    35:35
    host: Alyson Stanfield Originally from a large metropolitan area, Tracey Hewitt married a rancher and, like Lisa Douglas in Green Acres, said goodbye to city life. But she never said goodbye to her ar...
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    • 2 years ago
    41:14
    What "game" are you playing in your art business and in life? Artist-writer-speaker Jason Kotecki makes the point that you have a unique game plan to follow—one that can't be compared to another artis...
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    • 2 years ago
    45:46
    host: Alyson Stanfield It might help (but isn't necessary) to start this episode by listening to episode 189, which is an encore of a 2019 interview I did with Ali Cavanaugh when she was making big ch...
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    • 2 years ago
    43:59
    host: Alyson Stanfield In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with ...
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    • 2 years ago
    49:55
    host: Alyson Stanfield Elizabeth LeMaster, my guest for this episode of The Art Biz, has, like so many of us, more to balance than her studio practice and business. She has a family. A young family. A...
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    • 2 years ago
    42:38
    host: Alyson Stanfield My utter bliss is to help artists make business systems that streamline their lives so they can spend more time in the studio. So when Skip Hill said he needed a system for foll...
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    • 2 years ago
    54:23
    host: Alyson Stanfield I want to talk about something that I think gets in the way of how you think about what a successful art business is or can be. I want to help you reframe your daily decisions, ...
    • 2

    • 2 years ago
    13:31
    host: Alyson Stanfield Some artists are fine working by themselves in their studios. Other artists need to move their art beyond the studio walls and into the public in order to be fulfilled. My guest...
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    • 2 years ago
    41:12
    Host: Alyson B. Stanfield For so long, I asked artists Why they make art. Some artists have a Why. For other artists, being asked why they make art is unfruitful—even debilitating. They feel unworthy...
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    • 2 years ago
    09:43
    Host: Alyson B. Stanfield In this episode of The Art Biz I talk with Lori Sokoluk and Susan Purney Mark, who met in my coaching group many years ago and started a collaboration during the pandemic. Wh...
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    • 2 years ago
    41:21
    Host: Alyson B. Stanfield Your list is something unique to you and your career. No one has this same list. No one makes art like you do; no one knows the same people as you do; and no one has the exac...
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    • 2 years ago
    08:31
    Host: Alyson Stanfield, Art Biz Success My guest is Janice Mason Steeves, author of Bloom: On Becoming An Artist Later in Life. Which, as I say in our interview, is "a lovely mix of insights from a qu...
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    • 2 years ago
    45:01
    I believe in the power of daily affirmations. I first used them a number of years ago to increase my income and it worked. I increased my income 40% that year. And while I am not now as dedicated to r...
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    • 2 years ago
    09:01
    If you're like a lot of the artist-clients that I work with at Art Biz Success, you would love someone to help you with social media. Or your website. Or maybe anything else to help lighten the load. ...
    • 2

    • 2 years ago
    41:01
    In this episode, I have something a little different for you. I want to share a tool I found a number of years ago that helps me in life and in my business. And it's helped many of my clients. It's a ...
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    • 2 years ago
    55:00
    Two things are clear when it comes to pricing your art. 1️⃣ It's a struggle for most artists. 2️⃣ There's a good chance that your prices are too low.   There are 5 reasons to raise your prices: 🔸 You...
    • 2

    • 2 years ago
    12:25
    I like to say that your art isn't complete until someone else experiences it. Until you're standing in front of it and talking about it with people who are interested. In real life. Digital-only viewi...
    • 2

    • 2 years ago
    01:00:11
    So many artists are down on their galleries and considering leaving them. There are absolutely many reasons not to stick with your gallery, but that's a different episode. I wanted to share the story ...
    • 2

    • 2 years ago
    43:18
    Your artist website is your portfolio these days. It's usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the im...
    • 2

    • 2 years ago
    56:45
    This episode isn't for artists who want to dabble and keep art as a hobby. I so respect your desire to enter and exit the studio whenever you feel like it, but this isn't for you. This isn't even for ...
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    • 2 years ago
    19:30