How to Win Beverage, DTC and Online

In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and why staying mission-aligned matters more than ever. Debbie shares what’s changed in consumer behavior post-COVID, how Copper Cow rethought its product strategy, and why profitability and focus are the new growth levers.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https://www.getparker.com/⁠