In The Money: eCommerce, DTC, and CPG

What does it actually mean to invest in brand before it's measurable?Florian Wojewodzki, Partner at Iris, joins In The Money to break down one of the most distinctive approaches to consumer invest...

What happens when a tech founder walks away from a successful exit, spends time drinking wine in Southern Europe, and comes back convinced the American wine industry is getting it completely wrong?Ste...

Corporate venture capital has a reputation problem. And according to Brian Bernstein, that reputation is mostly earned.Brian Bernstein, Investor at Rich Products Ventures, joins In The Money to make t...

What does it actually look like to build a mid-eight figure consumer brand with seven people and zero venture capital?Alex Schinasi, Co-Founder and President of Hulken, joins In The Money to break dow...

What happens when a made-to-order brand tries to sell custom shirts online and discovers that guys won't do homework before buying clothes?Kirk Keel, Co-Founder of Stantt, joins In The Money to tr...

What does it actually take to get a brand onto a retail shelf, and keep it there?Erin Wall spent nearly a decade as a buyer and merchant at Target before becoming a broker, and now runs Lunr, a capita...

What’s the difference between a great European consumer founder and a great American one? A lot more than you’d think.Sam Kaplan returns to In The Money to break down the biggest differences between U...

What does it actually take to build a durable apparel brand in 2026?Matt Scanlan, Co-Founder of Naadam, joins In The Money to break down the real economics behind building a modern apparel business, f...

Revenue is not product-market fit. Unit economics are.Connor Ryan of Bridge joins In The Money to break down how they underwrite seed-stage consumer brands and why artificially manufactured revenue do...

Freestyle pivoted twice before it found real velocity.Russ Wallace joins In The Money to break down how his seven-figure brand that wasn’t quite clicking transformed into one of the fastest-growing ch...

Branch almost died in March 2020. A $4M B2B pipeline collapsed to $30K in ten days, and the company had to reinvent itself overnight.In this episode, Greg Hayes, co-founder of Branch, walks through on...

Is growth a marketing problem or a market problem?Isaac Mertens, founder of Flux Footwear, joins In The Money for one of the most honest operator conversations of the year.Isaac has trained as a media...

How do you actually underwrite early-stage consumer when the data is thin, capital is tighter, and durability matters more than hype?Lori Cashman, Founding Partner at Visible Ventures, breaks down how...

In this episode, I sit down with Amanda Schutzbank, Co-Founder and General Partner at Willow Growth Partners, one of the most thesis-driven and disciplined early-stage consumer funds in the market. Wi...

In this episode, I sit down with Alex Yancher, Co-founder and CEO of Passport Global, the logistics platform powering cross-border commerce for some of the world’s fastest-growing brands.Alex breaks d...

Brian Berger, Founder and CEO of Mack Weldon, joins the podcast to share the story of building one of the most recognized DTC menswear brands.In this episode, Brian dives into:- The early days of Mack...

In this episode, I sit down with Justin Seidenfeld, Co-founder and CEO of Canopy, the beauty-meets-wellness hardware brand redefining humidifiers, shower filters, and home rituals.Justin shares his un...

In this episode, I sit down with Andrew Kitirattragarn, Founder of Dang Foods and now a restructuring expert at Sherwood Partners. Andrew’s story is a rare one: he built a beloved, nationally distribu...

Allie Egan, founder and CEO of Veracity, is rethinking what the future of consumer health looks like.In this episode, we dive into:Why Veracity pivoted from at-home hormone testing to building its her...

Josh Williams is the co-founder and CEO of Very Great, the company behind design-led consumer brands like W&P, Wild One, and Courant. In this episode, we dive into how Josh has built and scaled a ...

In this episode, I chat with Josh Armstrong, Founder of We The Wild, the plant care brand taking root across Target, independent retail, across both the US and Australia.Josh shares how the company bu...

What happens when you actually listen to 1,000+ customers before scaling a brand?In this episode, Black Wolf Co-Founder Sam Lewkowict shares how he turned direct customer insight into one of the most ...

Chris Wichert, co-founder of Koio, joins the show to share the full story behind Koio’s transformation — from overextended DTC brand to lean, focused luxury business.In this episode, we cover:🧵 How K...

This week on In The Money, I sat down with Asher Hochberg, Partner at Rootspring Ventures and former GP at CircleUp, to break down the state of early-stage investing and brand building in 2025.💥 What...

We sat down with Anna Whiteman of Coefficient Capital to unpack how institutional investors are thinking in 2025.Key takeaways:Venture funding starts a clock. Founders underestimate how quickly VCs ne...

In this wide-ranging conversation, Ashwin shares hot takes on the real economics of agencies vs. eCommerce brands. He argues that software is ultimately the best way to build wealth, while agencies of...

From Socks to Scale: How Outway Doubled Revenue and Cracked U.S. GrowthRob Fraser, founder of Outway, joined In the Money to break down how a $20 sock brand became a fast-growing eight-figure business...

Dave Rekuc joins In the Money to share how Bambu Earth scaled 30x post-acquisition—not by chasing growth at all costs, but by prioritizing revenue quality. He explains why memberships beat subscriptio...

In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling f...

This week, I’m joined by Kelcey Lehrich, CEO of 365 Holdings, to talk about what actually works in DTC today and how real operators are surviving in a post-aggregator world.Thanks to sponsors:More Sta...