SEM Google Search Ads | Empire State Building Ticket-Sale Playbook

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:Start with the business goalSplit into multiple campaignsCraft themed ad groups & keywordsWrite Responsive Search Ads that sellStack extensions for maximum impactLaunch, learn, and scaleWant hands-on practice? Head over to marketingcasebootcamp.com to tackle the full Empire State Building Search Ads campaign case study. Build your own strategy, compare it with ours, connect with fellow marketers, and sharpen your SEM skills.