Content Taxonomy: The Key to Better Customer Experience with Michael Priestley

Join host Cruce Saunders as he delves into the world of content technology with Michael Priestley, an information architect and content technology strategist at IBM. Explore Priestley's journey from technical writing to shaping IBM's website through taxonomy and information architecture. Get insights on analytics in content strategy, aligning content with customer interests, and the future of intelligent information architectures. Learn from Priestley's career advice, emphasizing the need to understand customer needs, manage metadata effectively and stay adaptable to content technology changes.

Read the full transcript at simplea.com.