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Towards a Smarter World

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    Implementing Digital Governance Frameworks with Joyce Peralta
    Join Joyce Peralta, the digital communications manager at McGill University as she shares her team's journey in consolidating over a thousand websites into a centrally supported CMS, and how implement...
    • 1
    • 8 months ago
    43:14
    Evolving Information Experiences with Language Models and RAG
    Join Bill Rogers, founder and CEO of ai12z, as we discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from hi...
    • 1
    • 8 months ago
    39:35
    Aligning Content and Company Strategies with Anna Schlegel
    In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structur...
    • 1
    • 1 year ago
    38:25
    Unified Content Operations and the Pluggable Content Supply Chain with Michael Iantosca
    In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate cont...
    • 1
    • 1 year ago
    30:53
    Simply Structured Documentation: Get started with modular content using DITA with Mike Hedblom
    Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be b...
    • 1
    • 1 year ago
    47:21
    The Future of Design is Human-Centered: Insights from Doug Powell
    In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling des...
    • 1
    • 2 years ago
    56:45
    Streamlining Operations with Unified Terminology with Kelly Lawetz
    In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discove...
    • 1
    • 2 years ago
    32:19
    Innovating Skillsets and Moving Projects Forward with Lisa Trager
    Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way c...
    • 1
    • 2 years ago
    31:49
    The Marketing Cheat Codes for Creating a More Intelligent World
    Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orches...
    • 1
    • 2 years ago
    06:47
    The Benefits of Content Models with Kate Kenyon
    Join host Cruce Saunders as he discusses the evolving landscape of content strategy with Kate Kenyon, Head of Content at Chase International Consumer Bank. Discover how the pandemic reshaped remote wo...
    • 1
    • 2 years ago
    45:00
    The Expanded Role of Digital Asset Management with Theresa Regli
    In this podcast episode, Cruce Saunders interviews Theresa Regli about Digital Asset Management (DAM), Product Information Management (PIM), and Digital Experience Management (DXM). Discover the impor...
    • 1
    • 2 years ago
    43:09
    Making Content Matter with Candi Williams
    Join Cruce Saunders and Candi Williams, Bumble's Head of Content Design, to discover the importance of content design and strategy in today's digital age. Gain insights into content team roles, operat...
    • 1
    • 3 years ago
    35:08
    Making the Case for a Content Services Organization with Simon McEvoy
    In this episode, Simon McEvoy, the Global Head of Content Services for Anaplan R&D, discusses the challenges and goals of content leadership in improving customer experience. He emphasizes the imp...
    • 1
    • 3 years ago
    34:34
    The Business Value of Content Operations at Any Scale with Rahel Bailie
    In this episode, Rahel Bailie talks about the power of Content Operations. Hear about the importance of making content production systematic and efficient. Rahel highlights the value of Content Strate...
    • 1
    • 3 years ago
    37:52
    Making Content Strategy Tangible with Carrie Hane
    Join Cruce Saunders as he interviews Carrie Hane about identifying and focusing your content strategy on the right audience. Learn about designing authoring workflows for compelling narratives at scal...
    • 1
    • 4 years ago
    38:00
    Content Taxonomy: The Key to Better Customer Experience with Michael Priestley
    Join host Cruce Saunders as he delves into the world of content technology with Michael Priestley, an information architect and content technology strategist at IBM. Explore Priestley's journey from...
    • 1
    • 4 years ago
    36:33
    Digital Policy: Powering Operations, Innovation, and Velocity with Kristina Podnar
    In this episode, Cruce Saunders chats with digital policy innovator Kristina Podnar, author of 'The Power of Digital Policy.' Discover the vital role of digital policies as guardrails that foster crea...
    • 1
    • 4 years ago
    42:37
    Episode 19 Bonus Material - AI and Machine Learning with Gaja Vaidyanatha
    Cruce Saunders and Gaja Vaidyanatha delve into the ways in which AI can enhance data environments and customer experiences. They discuss how various industries are using automation, amplification, and...
    • 1
    • 4 years ago
    04:21
    Episode 19 Bonus Material - Graph Databases with Gaja Vaidyanatha
    Join host Cruce Saunders in an enlightening conversation with data performance management expert Gaja Vaidyanatha as they delve into the world of graph databases and their pivotal role in the evolving...
    • 1
    • 4 years ago
    08:38
    Dynamic, data-driven customer interactions with Gaja Vaidyanatha
    Join host Cruce Saunders as he delves into the world of data with Gaja Vaidyanatha, principal of Cloud Data LLC and an expert in integrating large data footprints. Discover the role of a 360-degree vi...
    • 1
    • 4 years ago
    43:03
    Unifying Technical Content Sets into a Broader Ecosystem with Tom Johnson
    In this podcast episode, Cruce Saunders and Tom Johnson discuss the evolving landscape of technical documentation. They highlight the importance of technical authors in agile development and the rise ...
    • 1
    • 5 years ago
    51:39
    Humanism in an AI-Driven World with Ray Gallon
    In this episode, Cruce Saunders delves into the future of information with Ray Gallon, president of The Transformation Society. Learn about Information 4.0 and its significance in the era of Industry ...
    • 2
    • 5 years ago
    30:29
    Leading Teams Towards Next-generation Customer Experiences with Todd Unger
    Join host Cruce Saunders and Todd Unger, Chief Experience Officer and Senior Vice President of Marketing and Member Experience at AMA, about transforming the healthcare experience. Learn about Todd's ...
    • 1
    • 5 years ago
    37:18
    Content Superheroes with Alan Porter
    Join host Cruce Saunders as he explores the power of content strategy with Alan Porter, author of 'The Content Pool.' Dive into the concept of content as a shared enterprise-wide asset and the importa...
    • 1
    • 5 years ago
    34:08
    Pathways to Structured Authoring: DITA and Beyond with Patrick Bosek
    In this episode, Patrick Bosek, co-founder of Jorsek LLC and creator of easyDITA, talks about the future of structured authoring, the role of DITA in a structured content landscape, and easyDITA's app...
    • 1
    • 5 years ago
    42:15
    Championing Enterprise Content Strategy with Anna Schlegel
    In this episode, Cruce Saunders and Anna Schlegel explore the evolving role of content in global enterprises. Learn why content should be a central focus, the importance of executive champions, and th...
    • 1
    • 6 years ago
    35:58
    Intelligent Content Supply Chains with Adolfo Hernandez
    In this episode, Adolfo Hernandez of SDL discusses the future of content, including the power of AI, machine learning, and machine translation. Discover insights on delivering content across multiple ...
    • 2
    • 6 years ago
    20:48
    Bridging Silos with Unified Content Portals with Jim Edmunds
    In this episode, Jim Edmunds, CEO of Ingeniux, shares strategies for managing enterprise content and provides valuable insights on creating adaptable content through architecture and semantics. He emp...
    • 1
    • 6 years ago
    27:18
    Content Strategy Roles and Landscape with Hilary Marsh
    In this episode, Cruce Saunders chats with Hilary Marsh, president and chief strategist of Content Company, about her extensive experience in content strategy for associations and non-profits. Discove...
    • 1
    • 6 years ago
    44:36
    Creating Content Ecosystems with Jack Molisani
    In this episode, Cruce Saunders chats with Jack Molisani, President of ProSpring Technical Staffing and producer of the LavaCon conference. Discover LavaCon's journey from a regional event to a commer...
    • 1
    • 6 years ago
    39:04
    The Evolution Within Techcomms with Scott Abel
    Join Cruce Saunders in this podcast episode with Scott Abel, the founder of Content Wrangler. Discover the importance of content strategy and its role in driving unified customer experiences. Scott sh...
    • 1
    • 6 years ago
    52:00
    The Semantic Web and Linked Data with Teodora Petkova
    Join content experts Cruce Saunders and Teodora Petkova in discussing the future of search, data connectivity, and machine intelligibility in this episode. Discover how Linked Data quietly transforms ...
    • 1
    • 7 years ago
    27:40
    On Bots, AI and Content Strategy with Elizabeth McGuane
    In this episode, Elizabeth McGuane, Content Strategy Lead at Intercom, discusses bot communication with Cruce Saunders. Hear about integrating bots into Intercom's messenger app, user preferences for ...
    • 1
    • 8 years ago
    53:51
    Exploring Customer Experience Management with Karol Jarkovsky
    In this episode, Cruce Saunders chats with Karol Jarkovsky, Director of Product at Kentico, about evolving content management systems (CMS) to customer experience management (CEM) platforms. Discover ...
    • 2
    • 8 years ago
    40:14
    ​Making Content Memorable with Dr. Carmen Simon
    In this episode, Dr. Simon delves into the transformative power of content on customer memory, revealing the key to making your message unforgettable. Learn how to harness your audience's attention an...
    • 2
    • 9 years ago
    15:41
    Confronting Digital Change with Lisa Welchman
    In this episode,  Cruce Saunders delves into digital governance with Lisa Welchman, President of the Digital Governance Practice at ActiveStandards and author of 'Managing Chaos.' Explore the critical...
    • 2
    • 9 years ago
    18:19
    Examining the Internet of Things​ with Mark Lewis
    Dive into an insightful conversation with Mark Lewis, author of 'DITA Metrics 101,' as he discusses the concept of alignment in developing intelligent content. Explore the challenges of the Internet o...
    • 1
    • 9 years ago
    16:49
    Talking Content Strategy with Noz Urbina
    Join Cruce Saunders and Noz Urbina, a renowned consultant at Urbina Consulting. Explore the challenges faced by organizations dealing with fragmented content, duplication, and varied messages across d...
    • 1
    • 9 years ago
    20:00
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