Championing Enterprise Content Strategy with Anna Schlegel

In this episode, Cruce Saunders and Anna Schlegel explore the evolving role of content in global enterprises. Learn why content should be a central focus, the importance of executive champions, and the need for a Chief Content Strategist. Discover the benefits of cross-departmental collaboration in a content forum and get advice on mapping content to the customer journey, consolidating content systems, and focusing on intuitive experiences. Explore challenges with globalization and localization, including local market understanding and regulations. 

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