On Bots, AI and Content Strategy with Elizabeth McGuane

In this episode, Elizabeth McGuane, Content Strategy Lead at Intercom, discusses bot communication with Cruce Saunders. Hear about integrating bots into Intercom's messenger app, user preferences for bot interactions, and the evolving role of bots in customer experiences. McGuane also touches on the technical aspects of content strategy and the need for a structured approach.

Full transcript