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Ep103 – Viki Forrest (CEO – ANZA Technology) on how to successfully launch into new markets

The Startup Playbook Podcast
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The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep103 – Viki Forrest (CEO – ANZA Technology) on how to successfully launch into new markets

My guest for Episode 103 of The Startup Playbook Podcast is Australian business leader, Viki Forrest.

At the time of this recording, Viki was the CEO of ANZA Technology. Since then, she taken on a new role as the Queensland Trade and Investment Commissioner for North America, to promote and facilitate inward and outward trade and investment between the two regions.

Prior to this role, Viki had joined an early stage technology company helping it expand from 5 to over 100 people and open up it’s presence in the US before the company ultimately shut down.

Since then, Viki has played a vital role in helping Australian startups break into and raise capital from the US market as the CEO of ANZA Technology over the last 14 years.

In this interview we discussed a range of topics including:

  • Lessons from a failed startup that expanded and grew too quickly
  • Differences between operating in a short term and long term market
  • How to break into and raise capital in the US
  • How to effectively build teams when breaking into new markets

Show notes:
ANZA Technology networks
The Forum for Women Entrepreneurs (FWE)
Viki Forrest (LinkedIn)

Check out my new video series on Youtube!

Feedback/connect/say hello:
Rohit@startupplaybook.co
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:
Music: Joakim Karud – Dreams

Other channels:
Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player

    • admin
    • January 1, 2014
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    • admin
    • January 1, 2014
    Reply

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

      • admin
      • January 1, 2014
      Reply

      Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

The post Ep103 – Viki Forrest (CEO – ANZA Technology) on how to successfully launch into new markets appeared first on Startup Playbook.


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